Nicolas Serres

Co-director of The Right Track, a corporate communications and international relations consultancy based in Paris, with two major focuses: Sports and the Environment.

We have extensive experience advising companies and organizations in the sportsbusiness, with a strong focus on international projects and major sporting event Bids, including the 2022 FIFA World Cup and the 2012, 2014 and 2016 Olympic Games.

Our expertise also lies in the green business area, with successful PR and lobbying projects led at the French Parliament, the European Union and various international organisations.

The Right Track's recent /current clients include:
- Eurostar
- Laureus Awards 2011
- Annecy 2018 Winter Olympic Bid
- Japan 2022 World Cup Bid
- JLMD Ecologic Group
- Maritime Passive Safety Association

Clients: Sochi 2014, Tokyo 2016, CGI, Save Darfur, Tanger 2012, Paris 2012, EDB Bahreïn, ClearPoint, FNICGV, Téléroute,

Missions:

• Development of Communications Plans
• Development of messaging platforms & presentations
• Writing of press releases, key messages, Q&As
• International Press Office (daily contact with international media, press trips...)
• Organization and support during events in France and abroad (press conferences, sports events, Ministers' visits, SportAccord, IOC's General Assemblies, IOC Evaluation COmmissions in Paris, SOchi, Tokyo and Annecy)
• Crisis Management
• Lobbying
• Web content development