Olivier LUET
Responsable e-commerce Europe & Formateur "Stratégies Formations"
More than 10 years of experience in Marketing and E-business
I am currently E-business Manager within Assor Insurance.
My experience:
- Project management,
- Development and maintenance of website
(CA x 30 in 6 years to 5 M € for 2006 to Veolia Eurolines)
- Partnership organization,
- Internal Communication,
- Qualitative and quantitative studies,
- Strategic Marketing & operational
- Management
My interests:
- Calligraphy (especially Japanese),
- Sport (10 years of fencing - climbing)
- Ecology, respect for biodiversity and the biosphere.
My blog: http://o.luet.free.fr
800 contactsProject manager e-business on two pilot sites:
Http://boutique.beauvais-diffusion.fr
Http://www.nowrecycle.co.uk
I coordinate the activities of the two marketing teams (one in France, one in England) and drive developments and strategies put in place for the development of these two websites
Internet Manager
Sales x30 in 6 years – Sales 2006 : Euro 5M
-webmaster : project leader for version 2 and 3 of the site
-sales support : affiliation program, web based loyalty program
-Content management : newsletter chief editor
-Customer database management : implementation of sales push tools, « opt-in »ization of the database
Marketing Manager
In charge of 3 staff
-survey and strategy recommendations for Senior, Ethnic and Youth target segments
-Behavioural studies : purchase behaviours, quality survey
-New product development : Loyalty card, « Eurolines Plus » program…
-Yield management : yield analysis and pricing recommendations
-Partnerships : Full implementation and follow up (ex : Western Union,…)
-Internal communication : Co Editor
-Market Intelligence : Competition monitoring dashboards
European Marketing Committee
Permanent member (English as the working language)
-International « Pass » product : in charge of implementation in France (Sales x5 in 4 yrs)
-Full participating member to the monthly marketing committee meetings
1995 - 2000IT Training Manager
-Training staff on all software
-Project manager on implementation of ATLAS software (Vehicle purchase/sale tracking application)
-Management of relationship with Car Renting Companies : Avis, Hertz , Ada , Budget , Rent-a-car, Sixt
-Implementation of central and local vehicle tracking and of reporting tools
Marketing Assistant Manager
-Market Intelligence : Second Hand car market, Buy back market with short and long term leasing providers
-Marketing management committee : full time member
1994 - 1995Marketing Assistant :
-Loyalty program full review
-Co Editor : « Preferences Business »
1994 - 1994assistant for deployment of computer assisted production software
