Olivier Saget
Directeur associé, Asian Project
Marketing expert with more than 15 years of experience in international environments, I have proven results in both start up and established high tech companies. I specialize in web & mobile applications, social communities, digital marketing with core competencies in:
- Product innovation and marketing for new technologies
- Global marketing strategies, developing new business models and associated services
- Driving revenue growth and sales in B2B2C and B2C environment
- Business development conquering new markets, identifying and, securing key strategic partnerships
My professional objective is to help international companies to develop their digital business:
- Develop a global marketing strategy and execute it
- Bring value to an existing offer to grow recurring revenues
- Find new revenue streams, new distribution channels, new partners
- Innovate – both product and business wise
64 contacts2006 - 2010Executive team member
Mission: responsible for product marketing, operational marketing, business development and communication
Customers: mobile operators, media companies, mobile & sim card manufacturers
Business model: revenue sharing (B2B2C)
Achievements: revamped both companies product portfolio into a consistant and relevant offer, set new efficient organization keeping employee's motivation high, developed a CRM based approach to boost our B2B2C recurring revenues from services already in the market (community management precursor), secured partnerships with SIM card manufacturers (Gemalto) & handset manufacturers (Nokia, Ericsson, Sagem) to distribute our products and get technical support on the latest technologies. Secured content provider agreement with Media & Brands (TF1 Group, France Télévision, Disney, Sony, Mobibase...). Managed a team of 30 people based in different locations.
200% increase in turnover and return to profitable position 1 year after the merger.
2000 - 2005Mission: responsible for product marketing and business development with the objective to consolidate the company's business and move from a start up to an established international company
Achievements: structured the marketing team (8 people hired), optimized the product offer with strategic focus on community applications (chat & date), developed marketing services (moderation, community management) offer sold on top of our current product offer. Won a dozen of major RFQs securing the company's development. Launched Kanel.fr B2C dating service.
600% increase in turnover from 2001 to 2005 (profitable since 2003)
1999 - 2000Mission: market research, offer building, solution marketing, answer to RFQs/ RFIs, support to local teams in North Africa
Achievements: developed a 30 M€/year business in France & North Africa on messaging and service platform solutions
1997 - 1999Multi-server platform installation and maintenance, troubleshooting, customer training
1994 - 1997Based in Tampere, Finland then Paris, France
Technical support on Operation and Maintenance Center for cellular networks.