Olivier Wurth
Directeur Promotion - Marketing | Project manager, AUGURI Productions
For a company producing live and music events,
- advise and manage French top-seller artist Matthieu Chedid (-M-),
- define P&R and overall media communication for tours and concerts of 30+ artists,
- negotiate media partnerships,
- find sponsorship opportunities,
- manage a 3-people team.
Limited company for audiovisual production and promotion
2007 - 2009Manage 7 project managers to deliver target revenue within a 2007/08 budget of €45M NDS and €19M Gross Margin being 48% of EMI’s total Gross Margin,
Co-ordinate all B2B and B2C activities for the country across all areas of the marketing mix (media, online, retail, CRM),
Develop local and international presentations including new products, opportunities, and business reviews,
Weekly lead an operational committee, planning and executing sales and marketing initiatives in the short-term,
Ensure the French strategies are fully integrated into the overall European and worldwide marketing strategy.
2006 - 2007Deputy Sales Director :
Manage 5 key account managers and 5 trade marketing managers,
Negotiate, plan and secure customer performances,
Provide input to the French VP and the European Director with trade marketing and market perspective as to sales performance, industry trends and product-specific feedback for the French territory.
2005 - 2006Limited company for management and music production
2001 - 2005Sales coordinator and trade marketing manager :
Follow-up with accounts regarding open issues including orders, pricing, POS, co-op spends, etc,
Work in conjunction with sales, marketing, business support and other resources as needed to achieve commercial targets.