PARRA ROMERO Daniel

At ACCOR Paris headquarters, as a part of the Global Sales Department:

I promote and Coordinate the ASA Next Gen project (CRM project at ACCOR)

I decide, specify and plan ASA evolutions following sales teams & hotels expectations

I coordinate all ASA involved actors: Animate and support 34 country ASA coordinators (Worldwide Sales offices)

I am the Key point of entry on ASA for national Directors of Sales worldwide, and central ASA actors: Reporting, Database, Market Directions, Help desk;

I participatie and organise training, roll out & support of ASA within sales offices and hotels, including organization of the rollout of new versions, formalization and updates of user guides, e-learning tools: more than 450 people trained within 15 sales teams / offices worldwide in 2009 and 2010

I promote ASA and guarantee its optimal usage both by sales and hotels: define and explain usage gold rules, best practises; monitor the usage of the systems and implement necessary alerts and indicators

I answered by phone or Internet to all sales requests made at commercial business service and I established estimates of conventions, privatizations, seminars and group meals.

I met customers, I presented the product and I re-contacted them to concretize a sale.

I participated to several loyalty strategies and commercial prospection.

I cashed-in daily turnovers, respecting terms of generals sales.
I enriched date bases and I proposed new points of development

I provide administrative support to the front office and commercial department. I participate in the organisation and control events at the hotel (Seminars, show rooms, and other events) liaising directly with the food and beverage department.

I meet and greet groups on arrival and I ensure that all room allocations are correct and rooms are ready for the expected time of arrival. I ensure they have all the information and facilities they need to have a seamless stay. I am liaising with all other relevant departments within the hotel, ensuring correct information about all aspects of our guests.

I coordinate the Customer service and VIP costumer’s amenities and courtesies and other strategies to gain customer loyalty.

I initiated a campaign to identify and convert potential clients into clients and I used internal satisfaction surveys to identify our customer needs using IT. (SPSS software)

I ensured the smooth and efficient running of concierge department demonstrating that it the highest standards of guest care and welcome,ensuring all guest needs are met in line with company standards.

I was responsible for training and development of the new team members.

I organised arrangements between customers, the Hotel and others services, such as car rental, transport bookings, and tables reservations.

I carried out the Guest Service to assist in providing a personalised welcoming to our VIP guests and I organised professional services to all guests during their stay to all our guests to carry out them correctly in a timely, consistent manner.

I coordinated the Customer service VIP costumer’s amenities and courtesies and treated High range customer’s needs treatments. As well as I provided room service, luggage handling, valley parking service, internal mail handling.

I sold proactively hotel’s products and services to customers, such as rooms and events rooms.