Pascale Elmalan

Currently working on international market research, strategic marketing, creativity / innovation & business development in Axian Partners.

She was Takasago's Marketing & Market Research director during 6,5 years, (fragrance & flavor supplier).

Prior to joining Takasago in 2002, Pascale lived in Japan and then founded Actys - a market research & marketing consultancy company- which she ran for 10 years before selling it to the Cohesium group.
She was Takasago's Marketing & Market Research director during 6 years, (fragrance & flavor supplier).

Prior to joining Takasago in 2002, Pascale lived in Japan and then founded Actys - a market research & marketing consultancy company- which she ran for 10 years before selling it to the Cohesium group.

Pascale Elmalan has worked extensively in FMGC markets, fragrances/cosmetics, OTC, food, fashion and luxury industries, all for which she conducts international projects for major clients.

Recognized as a specialist in creativity, marketing & CIMR and an expert on the Asian market, she is the author of various articles and chapters in different books & reviews including "Parfums & Cosmétiques : une industrie du rêve et de la beauté", "Stakes & Professions in Perfumery".
She is also an active member of professional associations such as Esomar (European society of market research : she is part of current Fragrance Seminar Direction Committee), C.E.W (Cosmetic Executive Women), Société Francaise des Parfumeurs, Adetem.


She has a Post Master Degree in industrial pharmacy (cosmetics), an international MBA (certificate of Asian Economic Studies and certificate of the Manhattan Institute of Management). She lives in Paris.