Philippe JEAN-BAPTISTE
Directeur Marketing Groupe, Groupe CUC (CUC - MCAD - Abix - Taiwan ACM)
Marketing professional with over 15 years of experience and all-round expertise in the management and strategic and commercial development of businesses including: definition of B2B and B2C marketing strategies, creation of multichannel communication plans, segmentation, client development and loyalty, optimisation of logistics and purchasing.
Specialist in project management, with real commitment and excellent management skills, I am now looking for a position involving the general management of a profit centre in need of modernisation, development and industrialisation, which would ideally allow me to use my distance selling expertise and knowledge of the IT sector.
299 contacts• Member of the management team
• Reporting to the CEO.
• Responsible for the definition of the sales and marketing strategy for the entire group
• Combined the group’s sales and marketing teams
• Deployed tools (Data mining, BI) for all entities and combined databases
• Implemented a structure for replying to calls for tender
• Reorganised purchasing and the supply chain: created a trading structure in Taiwan, optimised logistics and stocking (investing €500K), implemented EDI with key accounts
• Carried out administrative, financial and budgetary monitoring
• Produced monthly share-holder reports
2006 - 2008• Member of the management team
• Created the marketing department, defined and implemented the marketing policy
• Optimised retention levels (80% to 86%) and doubled client numbers (11000 clients to 22500 clients)
• Defined and applied the strategy: segmented territories (Distributors/Transformers) and clients, developed new brands for each segment, built a multichannel approach and client loyalty tools (CRM/BI)
• Outsourced and offshored telemarketing
• Implemented the reseller monitoring policy: dedicated catalogues, merchandising tools, professional guides and co-branded (and co-financed) internet sites
Head of Marketing Group - BU Manager (Consumables & Accessories), Groupe Systemax (Inmac - Wstore - Misco)
2003 - 2005• Re-energised BU sales (€61M to €106M)
• Developed a range of INMAC own brand high margin products (Turnover €400K to €5M)
• Managed a team of 3 product managers and 3 purchasers
• Managed the product range, analysed and negotiated promotions, monitored product lifecycles and searched for substitutes
• Prepared monthly, quarterly, bi-annual and annual reports
• Defined the strategy and marketing tools: Apple Expo, press releases, e-mailings
• Turned round the way sales managers saw the “consumables” division of the group
• Created the key accounts strategy
• Developed co-branded marketing tools alongside key accounts
• Managed the response to key account calls for tender
• Created specific product catalogues
• Collaboration with the Quality Management team to gain ISO 9001-2000 and ISO 14001 certification
2000 - 2002• In charge of turning round a loss making activity.
• Turned round activity: profitable within 18 months
• Turnover more than doubled in 2 years (€13M to €28M)
• Analysed current products and markets, re-centred activity on key markets: education and media
• Completely restructured sales and marketing: brought in new segmentation, new targets, a new sales structure and a new product offering
• Created targeted tools: “Education” and “publishing” guides, web sites (macwarehouse.fr and inmac.fr), a dedicated telemarketing platform
• Supervised the assistant product manager
1997 - 1999• In charge of creating the department and growing business.
• Developed the SMB market (Microbusiness/SME): €9M to €100M (30% of group business)
• Identified key targets, segmented the market, selected products, created dedicated marketing tools (catalogues, guides, flyers)
• Implemented the sales structure (8 employees)
1995 - 1995In charge of developing direct sales