Philippe MUGNIER
Experienced Head of International Marketing/Communication & PR/Events
Experienced Head of International Marketing Communication & PR/Events - Public affairs seeking new challenges
Complete curriculum and references on www.philippe-mugnier.fr
Expert in MARKETING & PR
INTERNATIONAL and MULTICULTURAL as a life style
PROJECT, TEAM and COMPANY MANAGEMENT as a real hobby
Marketing/communication (BtoB, BtoC and RP/events) in Europe within complex and multicultural industry and institutionnal environments , crisis management and public affairs ; create manage and grow teams and profit units, corporate strategy , international sales
627 contacts2002 - 2011General Manager - CEO" - Sept. 2006-April 2011
"Marketing & Sales Director" - 2002-2006
"French speaking Europe Country Manager" for ABU DHABI Tourism Authority - 2007-2011
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INTERFACE TOURISM GROUP (ITG) - www.interfacetourism.com
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CORPORATE ACHIEVEMENTS
@ Small French business which became in 10 years time the European leading Group for international tourism and destination marketing and PR
@ Double digit turnover growth 2002/2009 in France(company created 2000). Turnover X 7 - Staff X 5 -
@ Leadership gained in France from 2005 and then developed on the European scale. Interface Tourism Group created through joint-ventures and external growth with units based in Southern Europe (France, Italy, Spain, Belgium) and emerging markets (Russia and UAE)
@ Launch/coordination from 2008 of Global Tourism Interface (GTI) worldwide network with 15 partner agencies from the 5 continents
See article : http://www.strategos.fr/spip.php?page=article-n...
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CLIENTS ACHIEVEMENTS
@ Conception and implementation of integrated marketing strategies for destinations as Official Representative of Tourism Boards/Ministries as well as for private companies of the global tourism industry (transport, DMCs, attractions, ...). Creative and proactive BtoB, BtoC and RP/events influencing direct consumers (leisure & business travellers) and decision makers (tour-operators, travel agents, MICE, airlines, ...) as well as opinion leaders/trend setters (press, bloggers, celebrities, social networkers...) of the tourism industry for developing arrivals numbers and sales of French travelers (leisure & business) for the benefit of IT clients.
@ More specific for Abu Dhabi: marketing and PR for mega events (Formula 1 Grand Prix, Louvre-Abu Dhabi, horse races, World Rally, exhibitons,...) and important infrastructures (Yas Hotel, Emirates Palace, Saadyat Island, Cheikh Zayed Grand Mosque, Desert Islands...)
@ See clients portfolio on www.interfacetourism.com and www.interfacecommunity.fr. Among them: Ministries of Tourism from Abu Dhabi, Mauritius, Kenya, Madagascar, Australia, Sri Lanka, Zambia, Indonesia, Senegal, Comoros, Philippines, Taiwan, Ecuador, Caribbean, Marroco, Mexico, Philadelphia, Monaco, Texas, Chile, Navarra, Tenerife, Armenia, Portugal, Mauritania, Nordic Countries, Montenegro, Greece, Kazakstan, Southern Africa, Egypt, France Montagnes/French Mountains…
@ Some clients achievements:
http://www.tourmag.com/Interface-Tourisme-Group...
http://www.tourmag.com/Interface-Tourism-publie...
http://www.interfacetourism.com/sites/default/f...
@ In addition to operational marketing and PR, many consulting/audit missions implemented (Comoros, Madagascar, Martinique Island, Armenia, ski resorts & French regions, ...) under request of World Bank, European Union, French Development Agency (AFD), US Aid, ...
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@ Lecturer on tourism marketing & PR issues at CELSA-Paris Sorbonne, Marne La Vallée and ESTHUA-Angers leading universities
@ Contributor of the reference book « Le Marketing du Tourisme » published by DUNOD (2007 and 2010)
@ Many (board) responsabilities taken in professional organisations (Visit USA Committee, PATA, IGTLA, SKAL, ...)
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Recommandations : http://www.linkedin.com/profile/view?id=2430310...
2001 - 2002Funds raising, partnerships with the French tourism industry for selecting, financing and managing 14 humanitarian projects in developing countries for TOURISM for DEVELOPMENT, French NGO www.tourismfordevelopment.com
1996 - 2001AUVERGNE REGIONAL TOURISM BOARD (Central France)- www.auvergne-tourisme.info/uk/index2.php
Président : Valery GISCARD d'ESTAING (former President of the French Republic).
Marketing Assistant - 1996/1997
- Marketing the destination in 10 european markets through the consumers, the press & various trade communities (coach & tour-operators, travelagents, MICE agencies, ...) in link with various regional & national institutions for tourism (CVB's)
- Writing the "Auvergne 2000-2002 Marketing Strategy for Europe"
- Implementing & daily managing of a network of Marketing & PR Reps in Europe
- Media networks & travel industry made sensitive to the opening in 2002 of VULCANIA, European Volcano Park - www.vulcania.com
1994 - 1994Association of Foreign National Tourism Boards - Paris - www.adonet.fr
MA dissertation about the "current and future organization of Foreign National Tourism Boards in France". Sponsored and published by ADONET
1993 - 1993French official body for tourism promotion abroad - www.franceguide.com
Marketing & PR trainee implementing PR & marketing programs for French CVB's in the German market
