Philippe MUGNIER

"GENERAL MANAGER - CEO" - Sept. 2006-April 2011
"MARKETING & SALES DIRECTOR" - 2002-2005

www.interfacetourism.com and www.interfacecommunity.fr

CORPORATE ACHIEVEMENTS
@ Small business unit (5 team members in 2002) became in 8 years time the international leading group (staff> 50 in Europe) specialized in tourism marketing & PR. Leadership gained in France from 2004 and then strengthened on a larger scale under the Interface Tourism Group (ITG) structure created in 2009 through joint-ventures and external growth with units based in Southern Europe (France, Italy, Spain) and emerging markets (Russia, UAE, Belgium)
@ Double digit turnover growth 2002/2009 in France (company created 2000). Turnover X 7 (> 4,400,000€ - 90% from international clients outside France) - Staff X 5
@ Launch in 2008 of the Global Tourism Interface (GTI) worldwide network with 15 partner agencies from the 5 continents (Europe/Russia, Asia/Pacific, Americas)

Facts : http://www.strategos.fr/spip.php?page=article-n...

CLIENTS ACHIEVEMENTS
@ Conception and implementation in France and Europe of integrated marketing strategies for tourism bodies (destination tourism board and ministries as well as private companies of the global tourism industry: transport, hospitality, attractions, ...). Creative and proactive BtoB, BtoC and PR/events influencing decision makers (tour-operators, travel agents, MICE, airlines, ...), opinion leaders/trend setters (press, bloggers, celebrities, social networkers...) of the tourism industry as well as leisure & business/MICE travellers (advertising, digital, fairs, events, partnerships, ...)
@ Historical records broken in term of arrival numbers from French tourists to all destinations managed by the agency (Mauritius, Australia, Abu Dhabi, Indonesia, Tenerife, Philippines, Taiwan, Caribbean, Dominica, ...) in 2009 and 2010 despite a global market strongly impacted by crisis. Managing communication during various political (riots, bombing, war), health (H1N1), natural (tsunami) crisis and succeding a dramatic recovery of affected destinations (Kenya, Mexico, Sri Lanka, Madagascar, Philippines, ...)

Facts :
http://www.tourmag.com/Interface-Tourisme-Group...
http://www.tourmag.com/Interface-Tourism-publie...
http://www.interfacetourism.com/sites/default/f...

Main client of the agency (20% from turnover) - From 2006 to 2012
www.abudhabitourism.ae

MISSION
Opening of the 1st marketing representation of the Emirate in France (3 staff members). Launch and develop Abu Dhabi on the european French speaking markets (France, Switzerland, Belgium, Luxemburg, Monaco) as a leading destination for luxury tourism, cultural, sport and business events, nature, city and cruise tourism

ACTIONS
Branding and image building of Abu Dhabi through BtoC (PR, advertising, digital, events, partnerships, ...) and BtoB actions directed to the tourism industry and opinion leaders.
Marketing and PR for mega events (Formula 1 Grand Prix, Louvre-Abu Dhabi, horse races, World Rally, exhibitons,...) and important infrastructures (Yas Hotel, Emirates Palace, Saadyat Island, Desert Islands...)

RESULTS
@ ADTA awarded twice in 2009 and 2010 as "World Leading Tourism Board" by World Travel Awards for efficiency and creativity of its international marketing
@ More than 80 French tour-operators featuring Abu Dhabi (less than 10 in 2006). Double digit growth in French arrival numbers from 2006. France ranked 3rd most important outgoing market

Funds raising, partnerships with the French tourism industry for selecting, financing and managing 14 humanitarian projects in developing countries for TOURISM for DEVELOPMENT, French NGO www.tourismfordevelopment.com

www.auvergne-tourisme.info (Central France)

MISSION
@ Conceiving and implementing "Auvergne Marketing Plan for Europe" for 10 outgoing markets (France included)
@ Supporting trade & press pre-launch Europe campaign of VULCANIA, European Volcano Leisure Park ( www.vulcania.com )

ACTIONS
@ BtoB, BtoC, PR/events integrated campaigns within tourism stakeholders and opinion leaders/trend setters
@ Building and coordinating a network of international marketing & PR representatives and partners
@ Internal & external corporate communication & crisis management

RESULTS (stable budget and team)
@ International arrivals +12%
@ Impact of direct marketing campaigns X 4, information requests X 6, press coverage X 4

Association of Foreign National Tourism Boards - Paris - www.adonet.fr

MA dissertation about the "current and future organization of Foreign National Tourism Boards in France". Sponsored and published by ADONET

French official body for tourism promotion abroad - www.franceguide.com

Marketing & PR trainee implementing PR & marketing programs for French CVB's in the German market