Philippe NICOL

Small company publishing Plongée Mag and Apnéa magazines – Montpellier - France

• Definition of the Business Plan (online sales, publicity, affiliation, paying services) and the Traffic Building Plan (SEO and SEM, affiliation, blogs, social networks and communities, advertising inserts, emailing partnerships)
• Elaboration of the Communication and Launching Plan (institutional communication, launching party, partnerships for games and quizzes…)
• Optimization of the website features (travel and material comparators)

Small company of cosmetics and well-being products – Montpellier - France

• Definition and implementing of the relationship marketing (catalogues, mailing, e-mailing...) and the product marketing (studies, merchandising...) policy in Europe
• Internet Project Management for the multilingual websites www.encensdumonde.fr, www.comptoirdelencens.fr and www.florisens.com: content management, animation, affiliation, referencing (SEO and SEM: + 34% visitors and + 104% visited pages in 2008)
• Creation and implementing the Media strategy: Written Press, Radio, Television, Internet
• Organization of professional exhibitions (France, Germany, Italy, UK)
• Elaboration and follow-up of the budgets by sector (Turn-over progression of 20% in 2008)
• Leading a 5 salesmen team in Europe

Computer constructor – Montpellier - France

• Competitive watching, market analysis, implementing of the marketing mix
• Promotion of the product ranges (e-mailing, animation of the Intranet website, publicity)
• Training and animation of the sales force (challenges, desk animations and meetings)

Small company of computing training and development – Montpellier - France

• Launching of new services (computing development, advice services) thanks to competitive watching and market analysis
• Creation of communication supports, mastery of the graphic chain
• Professional customers canvassing (every size of businesses)

Cork - Ireland

• Phone assistance for software use and technical problem resolution

Quimper - France

• Advising to private customers and piloting of marketing actions (mailing, publicity, exhibitions)