Pierre Dey

I carry out and/or I drive different urban and marketing studies (feasibility, potential, market survey, leasing value...) for projects we want to develop in the french market.

I also conducts internal reflection about the trade of tomorrow : positioning, new brand, cross-selling, the place of the new technologies, level of rent appropriate for retailer, development of showroom, place of laisure...

And I manage different databases : brands, projects, territory development, leasing value.

Visit our flagship project in Bordeaux "Grand Arena Village" : www.grand-arena.fr

o Elaboration of Market Studies about French & Portuguese City (City Reports)
o Advice in development of store through the french territory
o Strategic audit : optimization of existing and future existing retail properties
o Analyze of future commercial project (Shopping Centre, Retail Park…)
o Some customers : Zara, Fnac, Décathlon, Lacoste, McDonald’s, Starbucks, Etam, Celio…

o Managed a sales team of 25 persons
o Analyzed and developed turnover and Managed stock
o Developed both merchandising and shop assistants’ skills
o Running of commercial events like “sales weeks”
o Negociation with suppliers, conflict care, customer relations

o Development of E-services : package dynamic, data download, mobile
o Development of a Study on Mobil Marketing (sms, mms, wap)
o Analyzed and managed affiliation, e-mailing, referencing…

o Relation with customer to definite the emailing campaign
o Analyzed of the resultats of a campaign : statistics, commentary and recommendation
o Formation on the emailing’s software developed by Edatis
o Development of an observatory of the data on the e-mailing – statistics presentation