Pierre LUCHINI

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Responsable Zone Export Moyen Orient - Afrique du Nord, MAPED

ANNECY, France

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His background

  • Today
    2014
    2007

    Asia Marketing Manager (+ international Product Manager)

    Member of MAPED subsidiary direction comitty.

    Marketing Strategy
    • Management of Asia marketing department (10 persons: 3 graphic designers + 3 product managers + 1 Category Manager + 1 E-business project manager + 2 sales)
    • Creation of yearly Marketing Plans for Asia Area (Marketing / Sales action plan, new products development, E-business strategy, POS)
    • Management of existing ranges on Asian market
    • Development of communication tools (institutional website, video, leaflets, catalogues, E-mailing campaigns, events, on-line contests, social networks, mini websites, Displays, Social actions…)

    New products conception/development/launch
    • Creation, development and launch of new products on Asia Market + worldwide extensions (South America, Middle East + other international markets for strategic ranges…)
    • Good technical and industrial knowledge (plastic, metal, printing…)
    • OEM project development (Metro China + Carrefour China + STAPLES)

    Sales strategy
    • Management of a special sales team dedicated to the retail market (managed as small business)
    • Development of promotional offers and tools (Displays, sampling, events…)
    • Creation of an E-Business solution for China Market www.e-maped.com.cn (targeting distributors and international schools)
  • Today
    2007
    2006

    Marketing

    WIngstar Travel Service China

    > definition of advertising strategy
    > organization of tours in China
    > selling ...
  • Commerce et Marketing

    Marketing, tourisme, import-export
    Master Thesis Topic: The influence of cultural values on the decision making process applied to the travel field, a comparative study between French and Chinese tourists.
  • Shanghai Tonji University

    Marketing Applied To Chinese Consummers
  • Lycée Bellevue

    Prepa Hec Scientifique
  • , Castres

    Lycée Barral

    Sciences

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His skills

  • Chef de produit
  • Promotion
  • Papeterie
  • Marketing international
  • Marketing
  • Manager
  • Injection plastique
  • Gestion de gamme
  • FMCG
  • Communication
  • Zone export

His languages

  • English
    ****Bilingual
  • Chinese
    **Intermediate**

    His hobbies

    > Travels and foreign culture > Guitar Playing > Sports: football swimming

    His keywords

    MapedMarketingAsia marketingChina marketingconsummer goodsInternational marketingesc rennesesc rennes school of businessChinesemarketing manager

    His activity on Viadeo

    Recent contacts
    Djamil BENOSMAN
    Aude Garlaschelli
    Aurelie Fouray
    Stephen FANG

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