Pierre Thorel

As a marketing engineer of the northern France regional desk, I participate in the following activities:

- Data-mining : clustering, scoring, targeting, development of customer-behaviour indicators, ...
- Analysis : Operational CRM developments, campaigns efficiency, customer behaviours ...
- Business intelligence : Daily monitoring of commercial activities, reporting for the commercial network and the executive management

Achievements :
- Operational clustering of customers
- Profiling and relational program suggestions

What is at stake:
- Evolution of marketing strategies from a product point of view (one set of products for one cluster of customers) to a customer approach (one relational program for each personality and situation)

Notions:
- Customer banking consumption behavior - Fidelity, Lifetime Value, Saving and credit structure, distortion within generations, ...
- Multichannel communication environment (Who ? When ? On which channel ? )
- Relational customer needs (How often ? What for ?)

Software:
- Data mining : SAS, Alice, SPAD, Datalab
- Pack office

Achievements:
I developed a set of reporting tools designed to keep track of the executions and returns of marketing campaigns, in a multichannel environment. It gives managers the possibility to understand how their commercial agents deal with marketing events, and enable the marketing department to compare efficiency from channel to channel in order to optimize later campaigns.

Technical details:
- Definition of needs and writing of detailed technical specifications
- Design and programming of a dedicated datamart (SAS)
- Design of dashboards (Business Objects)

My task as education assistant was to help pupils understanding their lessons and solve their exercises during their free time. I have been assigned to scientific matters, while a colleague was doing the same work for literary matters.

Teaching mathematics and computer science up to graduate level

Complétude was the organism I was working with while I was in Brest.