Priscille Jobard
Product Manager - Make up, Global COTY - Astor Pais
• Strategic Marketing: participating in decision making on strategic plans for
product development in the next two years in consultation with cosmetic
colour trend teams, studying competitors and the colour cosmetic prestige
market.
• Organisational Tasks: assisting the eye category manager on make-up full
product development projects liaising with many different teams, based in
London, New York, Paris and in the 50 markets that sell Rimmel products.
• Rigor and analytical skills: considerable detailing for all legal aspects of ingredient lists and R&D
approvals. Extremely thorough international colour matching process.
Challenging R&D on formulas to achieve good make-up results.
• Creativity: working with media agencies and internal strategic teams to
create global advertising campaigns: TV, print, POS. Creation of marketing
concepts for newly developed Eye products. Briefed design agencies to
create new mascara, eye shadow and eye liner designs. Creation of POS
materials: floor stand units, hotspot, and beauty bars.
• Very international oriented
38 contactsGlobal Marketing : Lip, Nails and Collections
• Strategic Marketing: participating in decision making on strategic plans for
product development in the next two years in consultation with cosmetic
colour trend teams, studying competitors and the colour cosmetic prestige
market.
• Organisational Tasks: working with the marketing director on make-up full
product development projects liaising with many different teams, based in
London, New York, Paris and in the 50 markets that sell Rimmel products.
• Key contacts: internally: colour cosmetics trend teams, R&D in the US,
packaging engineers in Paris, production factory in Ashford and Monaco.
Externally: 3rd part suppliers and Rimmel marketing teams in 25 countries
around the world.
• Rigor: considerable detailing for all legal aspects of ingredient lists and R&D
approvals. Extremely thorough international colour matching process.
Challenging R&D on formulas to achieve good make-up results.
• Creativity: working with media agencies and internal strategic teams to
create global advertising campaigns: TV, print, POS. Creation of marketing
concepts for newly developed Eye products. Briefed design agencies to
create new mascara, eye shadow and eye liner designs. Creation of POS
materials: floor stand units, hotspot, and beauty bars.
• Blister development: monitored the development of new consistent Rimmel
global layouts for blisters.