Raphael Boucher

Go on http://www.tradediscount.com

The Found Agency ( www.foundagency.com ) is a premier Australian search engine marketing agency (SEM), specialising in paid search (pay-per-click) marketing and search engine optimisation (SEO).

- Development and management of Search Engine Advertising campaigns
- Development of search proposals/recommendations based on program objectives
- Preparing and organising client rankings and traffic reports
- Continual internal liaison between management, sales and technical staff
- Analysing and optimising associated campaigns

Shafston International College was established in 1996 and has grown to be the largest College of its type in Australia with over 50,000 students having attended since it's inception.

- Counselling of students
o Regarding career options and university pathways
o Promoting and selling Shafston products
o Promoting Shafston sport activities

- Administrative support to the Marketing department Manager
o Providing administrative and secretarial support as required to the Marketing Manager
o Answer the telephone and redirect the call to the appropriate person

NetQuattro Sports is the european leader in the distribution of fitness and diet articles on the Internet since 2000. The company now has 8 european websites. The marketing department develops implements and optimizes webmarketing european campaigns with the aim of maximizing company’s turnover complying with the goals of return on investment.

Missions:

- European marketing and communication budget development and management
o Researched and developed an annual media plan
o Negotiated and purchased advertising space
o Reported, analysed and optimised investments

- Internet Traffic Manager
o Sponsored Links (Google Adwords, Yahoo Search Marketing, Miva, MSN)
o XML feed on shopbots (Shopping.com, Shopzilla, Froogle, Kelkoo, LeGuide.com…)
o Web advertising on gates sites (AOL, Lycos…)
o Affiliation programs (Tradedoubler, Netaffiliation)
o S.E.O project management

- Creating and implementing marketing campaigns for websites
o E-mailing and customer’s confidence development
o Viral Marketing (videos, games, blogs, social networks…)

- Business Development
o Selling advertising spaces

- Corporate blog development : http://blog.fitnessboutique.fr

- Management of a busy and dynamic team

STI Plastics is an expert company in the processing of thermoplastics for over 20 years. It evolves on the medical market, packaging and industrial sectors. The marketing department is in charge of analyzing the market to identify areas of development in terms of product offering PILBOX (hallmark of pill boxes STI Plastics, which are tools for taking the drugs).

Missions:

- Completion of a study on the market in France pill box
o Defining the objective of the market study
o Internal and external study documentary
o Qualitative study: maintaining face-to-face, consumer panel
o Quantitative study: implementation and administration of a questionnaire
o Analysis of results
o Presentation of the results and policy recommendations

- Achieving PILBOX brochures for pharmacists
o Realization of the specifications for the design studio
o Call for tenders (printers)
o Negotiation with printers
o “Pass for Press” validation