Rebecca Barenfeld
Head of Media & Affiliation , AstonMarkets
Determined Mind - No fear of criticism - Eager for knowledges -Proactive - Able to multi-task in a fast-paced environment
- Campaigns : Implementation of visuel strategy and creative tools (banners, landing pages & mailers), and ROI's monitoring according to the company's goals.
- Media : Setting up of budgets and media plan's strategy.
- Affiliation: Organization, development and finding new partners.
- Targeting: Market research and feasability study of evolving european and arabic markets.
- Technology officer: Close work to the CTO to bringing into operation the marketing tools as the affiliate plateform and all major technical problems regarding the marketing tools.
2011 - 2012- Preparation of marketing content, processing, analyzing and monitoring performance, and statistics and holds major opportunities,
- Finding new partners,
- Negotiation and maintenance of existing relations,
- Involvement in the marketing Creative processes
2008 - 2011- Manage the entire telemarketing team in Israel
-Recruitment , integration and training of new employees
- Serve as main focal point for the direction leaders, regional leaders and sales persons in France
- Development of sales strategy according to the company’s goals
- Establishment of challenges and achievement of the annual objectives goals
- Reporting (weekly, monthly, annual), draw up and monitoring of outgoing writings.
2007 - 2008- Online services representative for the French market
- Deposits, Withdrawals and New players’ conversions
- Manage Conflicts
2007 - 2007Sales person of business services products (French Market).
2003 - 2005- Organization for international events (as the Fashion Week).
- Dressing Models for sales presentation whole over the year.