Richard Ying
Web and Mobile Product Manager, Metro France (TF1 Group)
Graduated with highest honours with a Master’s Degree in Communications and Multimedia, I am currently working as Web and Mobile product manager at Metro France.
Familiar with online/offline advertising, project management, content and community management (knowledge of French bloggers), mobile marketing, SMM, strategic planning, SEM, online media monitoring, French media Law…
Currently not looking for a new job.
212 contacts2010 - 2010• Devised marketing strategies for developing mobile fundraising, market and faisability studies
• Designed and developed an iPhone application, released November 20th 2010 (International Children’s Day)
2009 - 2010• Managed the Intranet of all communication personel in EDF Group, chose contents and sent its weekly newsletter
• Created internal/external communications materials for Open EDF (swimming), London 2012 Partnership…
• Promoted ”Action Planète”, an energy saving programme
• Corporate photography for various events (London 2012 Partnership, French Swimming Federation sponsorship, Diversity Day…)
2008 - 2009• Advised communication strategies and creative choices by examining consumers views of previous campaigns
• Managed websites projects and display campaigns (Orangina, NRJ Mobile…), community management (Wrangler)
2008 - 2008• Created a course for advertisers on how to use Web2.0 and social communities
• Devised an e-PR strategy for Gemalto, community management (prized: Effie 2009 in B2B communications)
• Launched new adidas football and rugby shirts (PR events and e-PR campaigns on specialised blogs)
2007 - 2007• Benchmarked donations pages and online shop, advised a new simplified design
• Wrote for youth website, adapted CSS stylesheets, rewrote newsletters messages
• Designed a brochure for 2007 UNICEF France General Assembly (Adobe Indesign CS2)
2006 - 2006• Helped on mid-2006 publicity exhibitions (phoning journalists, mailing, e-mailing)
• Answered to press requests for photo shoot authorisation
2006 - 2006• Proposed posters and logos for new medications pre-launch
• Designed a flyer for an antihypertensive medication