Robert Ciccarelli
International SEO / SEM / e-Marketing Director, Twenga
• Defining and implementing the SEO, SEM and e-marketing strategy. Managing a team of 10 experts (+ 8 at our R&D department).
• SEO: +90% of traffic - between 6M and 10M visits/month on Twenga.fr alone - as of June 2008.
• e-Marketing: social marketing, Web 3.0 marketing, viral marketing, video production, online games, widgets and tools... + SEM (in synergy with the SEO).
• Website architecture and ergonomy: deployment of Web 2.0 and 3.0 appications, multiple navigation, SEO friendly Ajax search & results filtering solutions - design, launch & promotion of the V3 of the website, of our travel section and of our mobile website...
• 14 countries - 10 languages - +150K e-shops - +60M products (Top 8 Price Comparison / Shopping Guide website in Europe - as of July 2008).
2007 - 2008Managing Director for France - SEMS at Fullsix
(Privately Held; Marketing and Advertising industry)
SEMS France (FullSix Group) - SEO and SEM Consultancy Company
(Privately Held; 501-1000 employees group; Internet industry)
Managing Director for France (Levallois-Perret, FRANCE):
- Director of the French SEO subsiduary within the FullSix Group: building and managing the team, strategic planning & aquisitions, selling and implementing complex SEO and SEM strategies and solutions, etc.;
- Client references: Fedex, LastMinute.com, Orange Business Services, Nestlé, Whirlpool, ClubMed, LCL, SFR, Citroen, Danone, Barilla, Dell, Mtv, Coca Cola, ING Direct, Nokia, Sanogyl, Hurtigruten, Expedia, etc.;
- Previous 11 year expertise of web ergonomy, design and e-business strategies as an Online Project Manager (managing a team of 6 experts).
2005 - 2007SEO, SEM and Business Consultant at @position
(Privately Held; Internet industry)
@position Paris, France
SEO/SEM and Business Consultant: strategic planning and set up of complex SEO/SEM projects
• Consultancy and business development in terms of SEO and web marketing: +280% on the commercial objectives of the first year --> 100% of the second year objectives fulfilled within the first 6 months.
• Defining and implementing the online positioning strategy, in compliance with the global marketing strategy of the client.
• Business development : sales, supervision and coordination of all SEO/SEM activities for client websites, on a national and international basis, such as Annonces Jaunes, Orange, Splendia, National Citer, eBuyClub, Twenga, ODDO & Cie, Cetelem.es, etc.