Romain des Courières
Analyste marketing, GfK Retail and Technology
Graduated in 2008 from ESCEM Business School (Ecole Supérieure de Commerce Et de Management Tours-Poitiers), I earned a master degree in management and 18-month internship experience as an assistant to brand managers.
After that I worked for Carrefour Poland for 18 months as a marketing manager for video games, then as a project manager for household appliances.
I am currently working as a marketing analyst for GfK Retail and Technology company, for imaging products : cameras, accessories, lenses, camcorders.
328 contacts2009 - 201018-month contract for Carrefour Poland divided into 2 parts :
1) Category manager for video games (one year)
2) Online sales project manager (6 months)
2008 - 2008- Creating new products
- Updating packagings
- Promotional actions
- Creating partnerships and co-branding with other big brands (Warner Bros, Disney...)
- Sales analysis
- Benchmarking
- Observing and reporting competition for novelties and flashlights
2006 - 2007- Creating new offers
- Writing sales points and sales pitches for salesforce
- Creating tools to help to increase sales (boards, memos...)
- Writing of a corporate review to inform employees about novelties (offers, mobiles, etc)
- Observing and reporting competition
2006 - 2006- looking for goodies and negotiating
- creating limited edition boxes
- drafting text for DVD sleeves and creating it together with agencies
- sales analysis
- writing mni books for limited edition boxes