Sarah Garguier
Web Search Evaluator (Independant Consultant), Butler Hill Group // En Recherche
Proven web project management aptitudes from the creative brief production to the management of the design, development, testing, and implementation of website projects and analyzing performance reports. Capability to manage and deliver simultaneous short and long-term projects on time and within budget.
Demonstrated social media and webmarketing skills by conceiving and formulating online marketing and communication plans and strategies, using efficiency online PR and tools to build users community and create traffic.
Passion for social media and buzz marketing. Identifying and maximizing opportunities for prospective user/client interaction through website and social media.
Passionate and self aware of the web in general. Continuous monitoring on web marketing tools as e-mailing, SEO, buzz and viral or even guerilla marketing, in order to be able to grasp the extent of online items.
338 contacts2009 - 2010- Project management, conception and creation of online marketing operations, websites, advertisements...
- Coordinate project/creative brief and resource requirements. Develop campaign schedule and manage task deadlines within budget
- Websites management and creation (design, functional, creative briefs, development monitoring, testing, piloting providers, reporting statistics), strategic recommendations on the online brand image
- Community management (Skyrock.com, Facebook, Advertisers' Blogs)
- Daily interface with: clients, commercials, graphic designers, writers, developers, animators, potential suppliers...
Budgets: DreamWorks & Paramount / Fox / Universal Pictures / Sony Pictures & Music / Electronic Arts / Ubisoft / Kotex (Canada) / EMI Music...
2009 - 2009- Sponsorships: Sponsors (American Express...) management & research. Setting up display advertising exchange. Monitoring & optimizing ad campaigns. Negotiation of commercial benefits for the website community (70 000 registered members)
- Web Advertising: Buy advertising space on display. Sell advertising space, campaigns insert and monitoring. Monitoring and optimizing implemented campaigns. Daily management of the marketing budget. Rental Database
- Web Marketing: Creation and monitoring buzz marketing campaigns (sponsorships, video, blogging ...). Monitoring SEO strategy, analysis of the website audience. Monitoring and analyzing online campaigns and making changes to improve performance metrics and generate more traffic.
2008 - 2009- Communication: Development of marketing tools (database of 900 bloggers), Official Blog, Partners page, website and marketing content writing. Communication strategy based on the relationship with bloggers, a permanent presence on forums, influential blogs and social networks and the creation of a strong community of users. Creation of communication messages and campaign mailings / newsletters tracking
- Community management: Animation of the community (partners, press, bloggers, users): Blog under Joomla, Forum, Facebook group, Twitter Account 800 followers.
- Web design: users’ requirements feedback. Interface with the developers’ team. Recommendations in terms of functionality and ergonomics
- Traffic management: Business Intelligence, Analytics, Analysis of the reputation, SEO and Sponsored Links (Adwords). Identifying and maximizing opportunities for prospective users’ interaction through website and social media
- Buzz marketing campaign: Making and promoting a viral video (60 000 views on YouTube after 1 month)
Results: 130,000 visitors / month and 380 000 page views in June 2009, an increase of 1,000% in 9 months. 35 000 registered members. 7300 bookmarks on Delicious, 3300 web publications. 13 300 link backs.
2008 - 2008- RP and Media watch (French & International press). Partnerships Research and Databases creation and updates.
- Press conference organization, writing communication materials (website, press release, press kit ...) and graphic works.
2007 - 2008- Management and organization of the 28 persons’ team
- Photo and video tracking all the school events, a dozen events to cover a week. Photo Exposition and Works.
- Video editing, DVD direction (4) and uploading videos on the website weekly. Development of communication tools (website, brochure, stickers ...). Redesign and promote the website, number of visits multiplied by 10 in one year
- Looking for sponsors and partners. Dealing with other associations (40), school administration and banks
2003 - 2005- Customer relationship management
- Selling all products and services regarding needs and expectations of customers
- Internal Marketing study