Sarah Roy
Directrice Clientèle RP et Medias Sociaux
PR and Social Media Director, I specialize in both BtoC and BtoB, from start-up launching their activity to more established organizations. My activities cover press relations of course, but also analyst relations, speaking opportunities, social media and partnerships.
At Ballou PR, I have specialized in the launch or visibility in France of high-growth companies, mostly from Silicon Valley (Flipboard, Wildfire Interactive, Zendesk, Eventbrite, SurveyMonkey) and other places in the world (Waze, Shopstyle, Easynet, Shopping.com). I have also been in charge of Facebook’s PR in France for over 3 years. In addition to client management, I am also in charge of new business.
My expertise spans across social networks, e-commerce, web services, mobile, gaming and enterprise software and services, in markets as different as fashion, CRM, marketing, networks or dating. I am passionate about social media and integrating them into my PR campaigns is natural.
In addition to Ballou PR, I am in charge of the communication for Urbacolors, mobile app dedicated to street art. I also blog on WebTribulation.
97 contactsI'm in charge of the communication for this mobile app dedicated to street art.
Writing of articles in French for the blog WebTribulation.com, about startups and e-commerce.
At Ballou PR, I have specialized in the launch or visibility in France of high-growth companies, mostly from Silicon Valley (Flipboard, Wildfire Interactive, Zendesk, Eventbrite, SurveyMonkey) and other places in the world (Waze, Shopstyle, Easynet, Shopping.com). I have also been in charge of Facebook’s PR in France for 3 years. In addition to client management, I am also in charge of new business.
2005 - 2007Being part of the high-tech department, my role was to run, alone and in team, PR activities for a few clients, from strategy setting to operational execution. Daily contact towards the clients and media, I was also responsible for the redaction of the communication documents. By developing expertness in DotComs companies’ support, I participated to the PR launching of Maxicours.com, Entreparticuliers.com, EverestPoker.net and AutoScout24.fr. I also took part of First Data, Meetic, and Forrester Research media relations.
2005 - 2005I was responsible for the « Hotline » column, which aim is to get unusual objects and original events for readers. I also wrote several articles for other columns of the magazine.