Sarah Roy (Michaud)
Director, Ballou PR
Director at Ballou PR, I have five years of experience in IT public relations, and more specifically in building leading communication campaigns for web companies and start-ups, both in BtoB and BtoC.
My expertise covers web 2.0 and social networks (Facebook French PR manager), vertical solutions (Advestigo, Autonomy), e-commerce and service websites (DaWanda.com, DarQroom.com, Maxicours.com, Pearltrees), and conferences (Plugg, Seedcamp).
Passionate about the web culture and social media, I also help my clients understand the stakes of the social web and use it efficiently.
88 contactsAt Ballou PR, I develop and manage projects in the web 2.0, social networks, e-commerce, services web platforms, mobile, gaming and enterprise solutions sectors. I'm also responsible for the agency’s digital strategy (creation and management of social media campaigns). I manage Facebook’s PR account in France and also work and have worked for Easynet, Ekoloko, Shopping.com, SurveyMonkey, Waze, DaWanda.com, Advestigo and Owlient.
