Sébastien CRON
Sales & Marketing Director - DMO, Forwardkeys.com
Please join me on my linkedIn account: http://fr.linkedin.com/in/sebastiencron
ForwardKeys is an innovating business intelligence tool, designed to primarily serve Hotels and DMO’s (Destination Management Organizations).
The FK solution uses a daily feed from all Global Distribution Systems (GDS), combining more the 1,1billion reservation information yearly, generated by over 153.000 travel agencies worldwide.
ForwardKeys allows "in real time":
- Hotel Marketers to anticipate market trends, find days of opportunities check future market occupancy, monitor market pickup, analyse travellers’ demographic, challenge sales force etc…
- Destination Marketers to monitor arrivals and bookings for all their strategic source markets, analyse their performance vis-à-vis competitors, assess the impact of marketing investments, understand customer profile and behavior...
http://www.forwardkeys.com
