Ségolène Roche

Used to working in very different companies (SMEs, global company, startups), I have experienced working on communications plans for various lines of business (high-tech, web, cultural products), brands (branding, creation of company, adapting the communications to a new market), products (commercial launch, commercial development on new country, adapting the communications to various targets: digital-natives, professionals, GP, UMC). This enables me to apprehend communications on a global scale so I can choose the best suited media according to the strategy.
I am used to working on media plans (print, web, video), Public Relations (print, radio, TV, 2.0), events planning, contests and I have worked on planning Street Marketing events and Internal Communications. I am used to creating SEO-based contents so I know which keywords to choose to increase natural referencing and I have acquired a deep knowledge of paid referencing through Google Adwords.

I am a very autonomous person and I like to devise global strategies to choose the best means to give my clients a better result than expected. I am now looking for an opportunity to work on big projects as a Trilingual Copywriter (English, French, Korean) and to take part in the Strategic Planning of complex communications plans.

I have previously devised & implemented whole communications plans as below:
-commercial launch (slogan, PR devices, special ops)
-changing the company image (positioning, focusing, devices)
-2.0 strategy (website, social media, SEO)
-sales development (Korea)
-business plan (positioning, prices, logistic plans, devices; 2-year strategy)
-company creating (market studies, positioning)
Spécialités

Skills:
Devising & implementing 360° communications plans
360° copywriting
Translating (en/fr/ko)
Planning & managing budgets

Favourite industries: IT, web, innovation
Languages: English, French, Korean

Online portfolio: http://www.coroflot.com/segolene_roche/Portfoli...