Severine Tarayre (David)
Research Manager, BuzzBack Market Research
After 2 years in Nestle, I spent 4 years in GMV Conseil where I discovered and enjoyed the world of market research.
I have been working since March 2008 at BuzzBack, a market research company specialized in online studies using innovative tools (a mixture of quantitative and qualitative studies).
93 contactsSince April 2000, BuzzBack Market Research headquartered in New York, NY and now with offices in London, UK, has pioneered new tools and technologies that provide fast, meaningful and actionable market research insights by developing more efficient and engaging online interviewing and reporting techniques. In 2007 BuzzBack was recognized by the MRS/ASC as the winner of the Technology Effectiveness Award.
My responsabilities at BuzzBack:
- Management of projects (questionnaire writing, reporting, presentation)
- Coordination of research associates (schedule, training)
- Implementation and update of standards
- Support on international projects
2003 - 2007Senior Market Research Executive
In charge of quantitative and qualitative research projects
- Proposals Writing
- Research design, preparation of reports and presentations
- Questionnaire and Sample Design
- Focus groups moderation
- Conduction of face-to-face interviews in French, English and German
- Computer programming of survey tables (CAWI, CATI, CAPI)
- Analysis, presentation and interpretation of results
- Client relationship management & development
- Team management
Types of research projects : multi-country consumer satisfaction surveys, mystery shopper programs, design and implementation of quality policies, new product and service developments, brand image surveys.
Key clients :
- Services : Aéroports de Paris (Paris Airports), Accor, La Poste (Postal service)
- Banks : BNP Paribas, Crédit Agricole, Carte Bleue
- Industry :Michelin, Nestlé, Saint Gobain, Total
2001 - 2003Management of international projects on Maggi and Buitoni brands(soups, stock cubes, mashed potatoes …)
- Sales promotion of culinary products manufactured in French factories
- Project management of product launches or renewals with cross-functional teams involving Promotions, Sales, Supply Chain, R&D, Packaging, and Manufacturing
- Development and execution yearly marketing plans and long term business plans
1999 - 2000In charge of German-speaking countries (Germany – Austria)
- Sales and logisitics management
- Operational marketing : mailing, leaflets, promotion of new products ...