SIDONIE EMONET

- Manage and optimize Office range (300 items): product lifecycle management.
- Develop International Marketing Plans.
- Define and implement office range products development in collaboration with internal/ external services.
- Analyse market data with GFK & CERP panels.
- Monitor and control financial profitability of the range: margins, competitiveness, make new products’ forecasts.
- Define products, packaging specifications and deliver graphics briefs.
- Promote new products to domestic and international sales, as well as distributors/ subsidiaries.
- Support for target key accounts on range assortment proposal and develop promotional actions.
- Participate in organizing the annual international stationery trade show (Paperworld in Frankfurt).

- Conceive & provide follow-up and running of ‘Role play’ range development (40 launches/ year, 2006 turnover: ~ 45M€).
- Participate in marketing studies, analyse NPD panel data and assure benchmarking.
- Coordinate R&D projects and work in collaboration with Asia. Write specifications: product/design/packaging.
- Play the interface role upstream (design, production, supply chain...) & downstream (sales departments, distributors).
- Define cost prices, forecasts and product profitability.
- Define communication, promoting and develop point of sale materials.
- Manage business deals with licensing companies (Disney, Seb Group, Black & Decker).

Create and provide the follow-up of catalogues.

- Analyse markets and assure benchmarking. Organise and animate focus groups with artists.
- Create product specifications in coordination with R&D department. Pilot creation and prototyping schedules.
- Write commercial sales arguments.

Study on the impact of olfactory stimuli in SELECTOUR Travel Agencies (Nice). (September to March)

Creation and administration of a questionnaire under experimental conditions. Analysis of results.

Communication Manager - THERMES DE SAINT-GERVAIS (74). (May - August)

Analysis and evaluation of communication. Benchmarking. Recommendations for future years.

Study on the impact of the new marketing identity of mutual insurance company MSM Mieux-Etre (Annecy). (Oct – June)

Creation and management of a questionnaire to 400 persons. Analysis of the statistical results.

Marketing assistant - GROSSET-JANIN (luxury chalet building firm) (74). (Sept - October)

Statistical analysis of the website and carrying out a market research.

Market research for MAPED (Annecy 74). (September - June)

Development of their licence items and special serial. Research, working out a statistical analysis model. Creation and management of a questionnaire to 400 persons. Analysis of the results.