Sofie Moulin

I am responsible for developing the technical and commercial results of the three sites of the brand (London, Paris, New York). Update site, marketing strategy and customers analysis.

• Online Strategic Marketing Development - Managing on-line marketing campaigns (emailing). Oversee PPC management and Natural Search Engine Optimisation in UK with the third party web agency. Regularly providing key learning’s to all markets to maximize effectiveness of Paris and USA spend. Group management of enhancement projects. Group management of technical issues and requests for site updates and amends. Monitoring customer traffic to the site and recommending initiatives to increase sales opportunities.

• Online Content Management - Managing and updating all editorial content including participation in the briefing process for third party copy writers. Updating existing and adding new products to the website on an on-going basis. Liaising with the Creative Director and Buying / Merchandising teams to ensure accurate product information, pricing and representation.

June 2006 to October 2006 -
International Recruitment Agency (London-United Kingdom)

• Online Strategy Project Development
- Key supporting role in the development and implementation of the new Global Online Strategy for the Michael Page International Group (online market research, new products research, online monitoring, etc.).

• Support Role to Client Service Team
- Charged to develop well-written and inspirational creative briefs.
- Tactical support to the Client Service and Online Marketing teams.
- Handling all translation requirements from French to English for the Client Service and Online marketing teams.

May 2000 – 2006 (6 years 8 months)

• Client’s projects in interactive communication campaigns
- Project management of print and multimedia initiatives specialising in the training & marketing promotion (interactive games, CD-Rom, DVD-Rom, mailing) arenas. Main customers: Orange, L’Oreal, Bristol Myers Squibb, Coca-Cola, PriceWaterhouseCoopers, and Sanofi-Aventis.
- Responsible for the formulation and submission to the client of direct marketing, marketing or promotion strategies as well as preparing detailed production schedules, timing plans, and logistics for all campaigns.
- Responsible for the delivery of project both online and off-line to strict deadlines.

• Internal communication, both online and offline including websites, direct mail, email and press advertising
- Conception and production of the brand communication tools of Powervote - this is Audience Response System software for a keypad wireless voting system.
- Creation, development and implementation of the global corporate websites (French, Spanish, German and English).
- Creation, development and production of the e-powervote.com‘s e-learning concept, to allow the product Powervote and the company to gain exposure to a new market and add value to Powervote’s customers.
- Study of the market and the concurrence to have a strategic overview of Responding Voting System market (panels, Ad Hoc studies, satisfaction questionnaires,).

since 2004 to date

Working for a number of different organisations, hired by clients for the following projects :

• The creation of a variety of communication materials, both offline and online.

• A wide variety of operational marketing campaigns, including direct mail, email, advertising (predominantly national & trade press).

• The generation of visual and corporate brand identities & guidelines.

• Design of different communication tools from booklets, posters, CD rom, DVD rom and corporate & event videos.