Sophie Huard
Marketing Manager for the Finance department, Alma Consulting Group
Graduated from the ESCEM with a double diploma in European Management and Marketing, I worked in different fields in order to become an efficient Marketer.
My last job experience was in London as a Marketing Manager for City Cruises (3y). My tasks were very wide, from assisting the Marketing Director, to establish the financial report in order to create new marketing Strategies. I also developed new markets (Russian market, French Market), designed ads to attract domestic and foreign markets,
was in charge of the trade business ( Networking).
I decided to leave City Cruises to achieve a new objective in my life. I travelled for 8 months around the world to understand different cultures, to integrate myself in new environment. As a marketer, traveling brought me new understanding of Cultural behaviour, new understanding of Tourism implantation, and especially new ideas for sustainable Tourism.
I am a very curious, positive,motivated person. My communication skills are very important to describe my personality. I am open-minded, diplomatic, honest.
My new challenge is to integrate a company which will give me responsabilities as a marketer.
67 contacts2004 - 2007I started in 2004 as an Marketing Assistant and end up as a Marketing Manager in 2006 due to my high motivation to gain responsabilities in my job.
Mission:
MARKETING CRM: New Database on ACT( 2000 contacts); mail merge; Marketing statistics;
FINANCE:Reconciliation and Invoice for London Showboat, Tripping, Lunch/Tea cruises, Packages every month; Sales; Annual financial summary to settle down new strategies ; represent during Exhibition such as BTTF or WTM;
PUBLICITY/COMMUNICATION: Hispaniola new leaflets and new prospects, check internet accuracy, networking in the Tourism industry.
MARKETING: Develop new strategies to target new markets, went o Russia, Spain, Germany, France in order to attract new segments. New Trade contacts (open new account);
2004 - 2004CDD
Mission: Mailing in order to inform our clients and attract new ones; Construction of a database on ACCESS to create a better reporting process and organise our clients’ needs; Identifying and Targeting new growth areas and generating business leads; Public relation: settle “breakfast” or “lunch” (marketing tools to advertise); phoning prospection
2003 - 2004Mission: I was responsible for the acquisition of new customer on the Yvelines department (78). In order to target efficiently, I create some market studies according to the amount of letter, the proximity of the post office (etc…) of different companies which gave me better knowledge of the market. Task to create new ways to advertise the new stamping machine TPMAC.
• Market studies
• Prospecting (door to door)
• Phoning
