Stéphanie HERAULT

Maître de Conférences en Marketing & Communication, Université de Paris 1

92300Levallois-PerretÎle-de-France - France

Research topics :

Mobile Marketing

Mobile Advertising

- Measuring (and modelling) advertising effectiveness

- Understanding mobile advertising acceptance

- Identifying and Modelling variables responsible for resistance to mobile communications (including drivers of attitude strength)

- Applications to TV and mobile advertising

- Key-drivers to m-commerce

- m- CRM

Stéphanie HERAULT
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