Stephen Lee
Marketing Produit - Marketing Digital
Irish-born Hong Kong descendant, educated in Dublin, Ireland and in Reims, France, I am a father, an avid cyclist, an innovative product manager and product marketer with over 12 years experience in cloud computing.
I create and market emailing, social media and database solutions to help companies win sales and keep their customers.
Specialties:
CRM project implementation
Segmentation, targeting and positioning strategy
salesforce.com Reports
Software product development
E-mail and social media campaign planning and implementation
Sales force readiness enablement and training
Customer panel and beta co-ordination
I am fully bilingual French & English and I have good levels of Spanish & Cantonese (the native language of Hong Kong).
115 contacts2011 - 2011Emailvision is the world’s fastest growing pure SaaS ESP employing 600 people and generating 90M EUR in 2011
> 750 000 USD per month leads converted using salesforce.com and Campaign Commander APIs
> 10 000+ facebook likes and 12 000+ twitter followers in over 19 countries in 12 months
Multi-channel engagement, acquisition and sales enablement - 150 sales
Email and social segmentation strategy, campaign management, marketing throttle, C-level reporting
Content delivery in 9 languages with product management team and in-house thought leaders
Global responsibility for the BtoB and BtoC Customer Advisory Board (CAB)
2010 - 2011Own product roadmap innovation and user experience (UX) for email social and behavioural segmentation
> 5 000+ international marketers’ daily segmentation - 40% gain in productivity, queries 10x faster
> 100% backward compatibility of legacy segments with new segmentation model
Speaking at series of European roadshows and webinars for product launch
Promotional video scripting and production for Email and Mobile and Segmentation
2001 - 2010Harte-Hanks delivers comprehensive direct marketing services and generated 235M USD in 2010
Ownership of profit centre and innovation for the ‘Computer Intelligence Technology Database’ (CiTDB)
> Dell - Analysis and presentation of market potential - client signed 3M USD lead gen program
> IBM - Research and build custom SME database - achieved ROI of 900%
> Oracle - Advise client on BEA Systems partner development strategy that resulted in its acquisition
Ownership of the 4P’s, product positioning, competition monitoring, sales enablement
IT KPI reviews on installed and planned enterprise software, hardware, storage, networks
Culturally diverse coordination of international partner network US, UK, Europe, India
e-t@rget intelligence Europe’s first targeted IT emailing service - 10% of total revenue by end of Y1
European Sales Consultant, Computer Intelligence, then ZD Market Intelligence, then Harte-Hanks Market Intelligence
1996 - 2000Sales and business development of IT market intelligence direct marketing solutions
> Network Appliance - Analysis and presentation of storage market share - signed 15 000 GBP
> Wyse Technology - Analysis and presentation of potential for growth – signed 39 000 GBP
Prospecting and development of client portfolio - 100% new customers in first year
Large accounts management in Europe, India and the United States
