Susana Breton
Community Manager, EBuzzing
Having a long professional background (commercial, marketing & e-marketing) and loving the challenges, I continue my career in France working in an enthralling career: the online marketing. This career brings together my three passions: the web, the marketing and the innovation. E-marketing allows me to point up my main qualities, developed in my experience: creativity, analytical skills, adaptation, communication, and customer orientation.
My ongoing professional development and my great ability to learn quickly allow me to apply my skills to companies and customers’ needs. My international background and my language skills allow me to work daily in three languages (Spanish, English and French), and actively participate in the development of international markets. My versatility and my experience with companies and clients from different sectors give me a broad view of business, marketing and web. This allows me to easily work with companies from any sector.
My websites:
Blog: http://estrategias-marketing-online.com/
Twitter: http://twitter.com/easy_mkt_online
Facebook: http://www.facebook.com/PeruPerouFans
Linked In: http://fr.linkedin.com/in/susanavillalobos
706 contacts2009 - 2010E-marketing objectif: Business development through web project management
Market: French, English and Spanish speakers
Achievements:
• Identify market opportunities on the web. Define the market segments and the web strategy
• SEO optimization: content, netlinking, optimization URL, keywords, etc.
• Define and implement the business development strategy for the website: SMO, Web 2.0, blogging, forum participation, social networking, etc.
• Tracking, analyse the performance indicators, traffic analysis, and implementation of corrective measures.
• Online competitive intelligence and online benchmarking.
• Technology intelligence and e-marketing intelligence for SEO, SMO
In charge of product marketing projects at the Dept. of Product Management and Innovation projects, Groupe France Telecom
2008 - 2009Marketing Objectif: Business development through product management optimization
Market: The accessibility market (20% market share of the Group) in France and Spain
Achievements:
• Develop online communication supports: Highlight the main benefits of the products and create good sales arguments for the website. Optimize the process of “referencing accessible products» in the Commercial Information System.
• Create the first international catalog of accessibility products (Spain, one of the strategic markets of the Group) and co-pilot its development.
• Recommend improvements in products and services in its design phase, and define the more important “accessible” characteristics for the selection of "accessible" terminals to be commercialized in different countries.
2007 - 2007E-marketing and marketing objectif: Business development through online marketing
Market: Spain and Latin America (high potential markets)
Achievements:
• Pilot the e-marketing to develop the Spanish market: SEO (content, netlinking, URL, keywords, Google Adwords), forums, tracking.
• Analyze the market potential in Latin America and identify the profitable markets. Identify strategic suppliers (operators) and negotiate favorable conditions.
2004 - 2006Marketing Objectif: Business development
Market: The market of language learning in Lima (high-growth market)
Achievements:
• Discover a market opportunity in the language learning market in Lima.
• Develop and create innovative English programs based on market needs.
• Build customers loyalty through satisfactory results: emigration to the United States, Australia or Canada.
1998 - 2004Business objectif: Build customer loyalty through advice and customer service
Market: 100 small and medium-sized companies from different sectors
Achievements:
• Build customer loyalty, through financial services and products tailored to their needs.
• Negotiate adequate products and prices (fees) with financial managers, directors, entrepreneurs.
• Analyze the companies in the portfolio to determine their annual credit lines.