Sylvain Campana
Assistant Marketing Label Sport, ELECTRONIC ARTS
I’m dynamic, creative, and I like new challenges. I’m fond of sport and I have practiced the ice hockey for several years. Therefore, I can get into a team spirit and I have a sense of ethics. I would like to have an international career in the communication area. I have knowledge in many different softwares (Microsoft Office, Sphinx, Lightroom, Ilife-Iwork ).
105 contacts– Thesis in Marketing :“Sponsoring sporting events, a good marketing strategy for car brands.“, UNIVERSTY OF NEW YORK IN PRAGUE
2009 - 2010School year 2009-2010
• “Sponsoring sporting events, a good marketing strategy for car brands.“
• Based on an extensive business literature review
• Include some suggestions for organizations interested in utilizing sporting events in their marketing
• Should be a very practical piece of work to marketers, in general, and car companies
2009 - 2010From February to May 2010
• Positioning the brand as the #1 source of reference for everything Spanish in Prague
• Creating a clear picture of what we provide and its value in the mind of the consumer
2009 - 2009From May to June 2009
• In charge of the receipt of deliveries
• Made sure the stocks were properly managed
• Made sure the products were delivered in time
2009 - 2009From January to May 2009
• Creation of a new marketing strategy
• Communication development
• New partnerships research
• Organization and management of the launching ceremony 2009 – 200 people
2008 - 2009From September 2008 to January 2009
• Managed the web site of the company (updated, optimalization of the space).
• Research of new communication techniques, reformulation of product sheets
• Customer and product database update
2008 - 2009• Planning
• Meeting reports
• Internal communication planning
2007 - 2007November 2007
• Promoted Samsung equipment during Christmas period in a retail store (FNAC)
• Gave pieces of advice and information to clients.
• Had to reach sales objectives (2000€/day)
