Thomas FALCOU
Attaché Etudes & Reporting / Dept Marketing Stratégique, LACOSTE SA
Project manager for B to B & business development activities for entertainment content, (experience in games and music)throughout settlement and implementation of special operations, promotions, partnerships, brand-licensing, and in-game advertising deals.
Look after all aspects of projects with major in building proposals and concepts, tailored presentations, P&L, overseeing marketing materials and dedicated activities, manufacturing and general business administration.
Marketing coordinator and day to day contact for back catalogue reissues with republishers.
143 contacts2007 - 2009- Ran and managed special projects in new channels : B to B Partnerships, Licensing In/Out, Re-publishing, Coverdeals with trade and newspapers, In-Game Advertising, OEM bundles, Cross Marketing activities.
- Implemented deals and supportive maketing plans
- Pre-sales and project management
- Business administration: from contract to invoice
2006 - 2007- Coordinated projects of 9 subsidiaries within Europe in the areas of B to B sales & promotions, republishing, coverdeals, OEM bundles
- Dispatched product communication & best practices
- Interacted with support services on special projects (code and graphical customization)
- Scheduled the manufacturing process & operations
- Project follow up
2004 - 2005- Compiled and reported charts and sales follow up for mass retail channels
- Interfaced with labels (artist/product management)for clients presentations
