Thomas Poulain

Aujourdhui.com French wellbeing and weight-loss leader on Internet
- Created from scratch the e-Commerce BU with strong focus on customer loyalty and LTV approach.
- Developed a multi-store solution with Magento, management of the design and the integration.
- Sales and profitability growth, cap of 1000 orders/month for 2010
- Catalog management and pricing strategy (200 products 15 suppliers)
4 persons team management for a common goal : "customer happiness" around Anxa 8 core values

Affiliation and eMailing
- Structured the activity in 2009 on the French affiliation network
- Responsible for acquisition budgets with x5 growth over 12 months
- Performance based strategy (CPL mainly, some CPM deals)
- Management of an affiliate manager

http://fr.linkedin.com/in/thomaspoulain

Grapheos is a web design and eCommerce agency created in Shanghai in 2006. The company has now branch offices in Shanghai, Manila and Paris.

Associate / Project manager on key agency clients
Strategy planning in the context of a startup growth
In charge of business development

Key contact for main suppliers, purchasing competence center, group lead buyers and local sites (worldwide)
Purchasing studies (qualitative evolutions, improvement axes)
Project management and IBM resources steering: to build and follow project KPIs, to evaluate and propose new application evolutions.
Responsible of the activity (5 persons)
Functional role : to organize functional workshops, write functional specification
To relocate the activity in a offshore delivery centre: transition organization, knowledge transfer, activity stabilization

IBM France Top Contributor award in 2007