Tony Cuadras

- content acquisition for Video on Demand ipTV store : movies, series, kid content, adult... including content from major studios, distributors, television networks and other rights holders
- relation management with major and independant studios, distributors, television networks (40+ partners) : negotiation, closing deals, reporting, maximising revenues and developping commercial relationship between
SFR and studios’ teams
- set up of subscription-based offers : business plan, content sourcing, marketing plan
- clearing rights for smartphone, tablet computers, connected devices

SFR is the 1st alternative telecommunication operator in Europe with 20M mobile customers and 4.8M households with broadband access

- in charge of ringtones, single / albums and video sales
- content management, set up of promotionnal campaigns and sales reporting
- managed content acquisition and label relations for 20+ independent and major label account
- support to third parties relationships (technical providers, back office)
- set up of marketing campaigns (objectives, budget, purchase of space, creative agencies management,
performance reporting) using CRM and direct marketing (newsletters, emailings, SMS campaigns)
- performing rights acquisition for web & ipTV concerts broadcast (more than 20 live concerts, including
international artists), set up of concerts in main french music events and endorsement contracts

- key account manager for mobile and fixed internet music retailers
- follow up and reporting of digital sales
- set up of new contracts and business development

EMI is the fourth-largest business group of record labels