Tracy Leung

- Identify partners for business cooperation (Through appstores and SNS e.g. Android Market, Linkedin…)
- Negotiate deals, structure contracts and establish partnerships
- Build and maintain sustainable and growing partnerships with key partners
- Analyze ROI (ARPU&CPA) and market trends
- Develop new favorable business models
4+ million new international quality users were acquired annually

- Recruited, validated, qualified and activated affiliates
- Managed affiliate relationships (individual and overall)
- Provided technical assistance, Analyzed actions of recruitment
- Loyalty & performance monitoring-top affiliates, Optimization of the "Long Tail"
- Regularly met affiliates and provided answers to affiliates' inquiries
Development of affiliation program (Newegg, 360Buy, 3 Suisses…)
Management of top affiliates (Sina, Fanhuan, Myprice, 88zhekou, Danawa…)

- Managed buyer relationships and developed growing relationships with Big Buyers
- Designed and executed Buyer Purchase Behaviour Investigation Program Regularly
- Analyzed data and ran Buyer Segmentation & Buyer Retention Project
- Developed and utilized strategic incentive plans to maximize the revenue
- Worked with Marketing Service to build an in-depth understanding of Buyer Service
Conversion rate of General Buyers-Big Buyers +8% and AOS +23%