Valérie RIEU

Graduated with The Marketing and Communication Master II from the IAE of Nice, I have experience of more than 10 years in these fields, including 5 in a company and 5 in an agency.
During my experiment in an agency specialized in Marketing and Communication, I was in charge of the prospection of the customers and more particularly of the operations of direct marketing. For example, I set up the strategy emailing (texts and tools) in working with providers such as DoList or Message Business. I have a perfect knowledge of these two interfaces. The results of these operations made it possible the agency to double its sales turnover in 2 years.
I was consequently responsible for the management and the follow-up of the customers of the agency, all undertaken French or international.
Parallel to these responsibilities, I was Event project manager (services sold by the agency) and thus in charge of the creation, the production and the follow-up of the All in One events.
By events, I understand the seminars, conventions, parties, meetings, participation in exhibitions and congresses,…
I also carried out operations of publicity, promotion and street marketing for some of my customers.
In a previous job, I was responsible for the consumers and markets studies in the industry of perfumery. I worked for a Business Unit Oral Care and Cosmetics.