Vanessa ARNAULD

>> Project Manager - Imagine Cup France 2009, 2010, 2011 :

- Make it the biggest and greatest technology competition for students in France.
- Elaboration of the local strategy, budget management (130K€), creation and animation of the local blog and website www.imaginecup.fr, negotiation of new partnerships (PNUD, Emmaüs, Ubisoft…), weekly coaching for competing teams, organisation of a 2-day boot camp (200 peop.) and of the French finals (250 peop.) then coaching of the finalist teams throughout the world finals,
- Between 2009 and 2011 : +37,5% competitors, +45% PR impact, 9 medals worldwide (France N°1).

>> Etudiant.ms :

- Showcase all Microsoft products and services for the student audience.
- Elaboration of the editorial strategy for the website Etudiant.ms, management of the monthly newsletter, blogging, coordination of promotional campaigns as well as SEO and SEA,
- Unique visitors : average of 100K/month (+50% vs 2009).

>> Communities :

- Evangelisation and engagement of our communities on all of our technologies
- Definition of our social media communication strategy, animation of student communities (Imagine Cup, Surface Academy, Techdays 2010, Open houses, Microsoft Days on campus…), management of the Microsoft Student Partners (MSP) program, a select community of influential students (recruitment, accompaniment, trainings, organisation of events on their campus or within the Microsoft campus),
- Facebook : 2700 fans, Twitter : 500 followers, MSP : 100 students.

Jan. 2007 to Dec.2008 (incl. 9 month internship)

- In charge of the business intelligence reporting for the team
- Development and launch of new service, B2B and B2B2C, for the following markets : telemetry, telematics, personal safety, property security, electronic banking, navigation, e-health and home automation,
- Sales-driven marketing support (information, training, monitoring needs, request for proposals) and creation of diverse sales tools (educational 3D models, sales pitch, business presentations…),
- Animation of the Machine to Machine partner ecosystem (catalogs, press releases, success stories…),
- Communication : regular updating of the website and brochure, organisation of the teams presence on professional tradeshows (communication and exhibition stand).