Viola Galgano
Account Manager Expert Web, OpayaGroup
6 years experience in cross media marketing, including 4 years solid online experience with expertise in:
Web Management / SEO / SEM / Campaign Management / Direct Marketing / Project Management / Media Planning and Development / Training
I had the chance to live the evolution of Marketing and Communication in a major multinational company where I covered different positions in various countries.
Solid Project Management experience in Web and Marketing.
Advanced web technical skills (web design, programming languages).
Specialties
On-line Marketing
SEO and SEM (Google Advertising Professional Certification), B2B and B2C E-marketing campaigns (E-mailing, Promotion and Advertising Campaigns), Social Media, CRM, Web tools development
Marketing&Communication
B2B and B2C approach
Business Communication
Direct Marketing
Project management
Team Management, Marketing and Communication Projects Management at international level, Coordination of internal and external resources, Budget Administration
Computer Skills:
Web tools/languages : Dreamweaver, Flash, HTML, CSS
Productivity: MS Office
BD Management : Mysql, PHP
Other tools : Photoshop, Imageready, Illustrator, Corel Draw, Indesign
CRM/PRM/CMS : Relayware, Vignette
Languages:
Italian, English, Spanish, French
57 contacts2010 - 2011Project: creation of a website for travellers/backpackers in Australia
Conception of the e-marketing strategy: web site development, positioning (SEO, SEM, Social Media), business plan and revenue model.
2009 - 2010As part of an overall strategic plan of relocation of resources, my mission was to put together a team that would support the Global Marketing Communication Team (EMEA and WorldWide) and local marketing teams according to Lexmark's strategy.
Main missions:
Recruit and train local resources for World Wide Marcom activities
Manage the team (6 members) and ensure objectives achievement according to KPI
Lead the definition of workflows and processes between Cebu, countries and central teams
Support key Marcom activities
FOCUS AREAS:
Marketing:
New Product Launches (managing the worldwide implementation of online and offline Marcom deliverables)
Country support for localization and customization of all Marcom deliverables
Analysis of the success of specific Marcom activities and sharing of local best practices
Budget administration and optimization
Development plan to improve global Marcom processes and demonstrate ROI
Collaboration with third parties
Art Direction:
Central deliverables briefing
Management of local specific needs and marketing deliverables on demand
PR support:
Internal communication, Product reviews, Press visibility
Training:
Training on Marcom web tools and processes
Web Country Manager for Italy, Spain and Portugal, Lexmark International SAS – EMEA Headquarters, Paris, France
2007 - 2009Coordination and implementation of web projects and activities by:
Understanding needs and requirements from both EMEA headquarters and the countries
Proposing and implementing Web Marketing solutions
Acting as an interface to challenge and define the range of projects to develop
Taking ownership of projects and delivering them on-time
On-site country training on CRM and PRM tools
PRM administration and support
Collaborating with other EMEA Business Units to deliver the best central support and implement the EMEA Marketing strategy in the countries by relaying programs and tools.
2005 - 2007Main missions included:
Management of Online campaigns and e-mailing programs
Website and database management
Interaction with other EMEA Web Coordinators to implement EMEA projects
Production of web and press deliverables
E-commerce support and monitoring
Events management support
