Virginie Mahé
Consultante - Chef de projets, Agence MMAP (ex-Communiquez)
Graduated in public communication and place marketing (Audencia, Sciencescom), I work on territories projects (innovation, notoriety, image & development issues).
I'm project manager at Agence MMAP, communication agency based in Lyon and specialized in place marketing and territories identity.
Some particular topics to me :
- place brands and in general attractiveness issues
- digital innovative practices & tools related to cities (e-governement, open-government, smart cities, open data...)
- collaborative practices & networking
- public communication .
My full résumé : http://www.doyoubuzz.com/virginie-mahe
RSS feed aggregator : http://www.netvibes.com/virginiemahe#Marketing_...
Twitter : http://twitter.com/#!/virginiemahe
315 contactsMISSIONS
- Marketing strategy : positioning, targeting,strategic watch
- Naming and graphic identity researches
- Communication strategy and plan
- Communication tools production
- Customer relationship management
- Projects management (including administrative & financial)
- Responses to calls and direct marketing
- Agency identity & corporate tools
BUDGETS MANAGED
- Only Lyon (Lyon city brand)
- Alsace region brand
- Autolib' Lyon (carsharing)
- Cap'com (french public communicators network))
- STAC (Chambéry public transport)
- Lyon Parc Auto (Lyon parkings manager)
- Saint Etienne (city)
- Le Doubs (administrative department)
- Champagne-Ardenne region Tourist Office
- Lyon Airport
- La Manche (administrative department)
2010 - 2010Responses to calls
Direct marketing and corporate tools (website, ...)