WHITE Gregory

- Redaction of proposals (Including methodology, costs & timings)
- Implementation of “fieldworks” (Internet, phone or face to face):
- Elaboration of material (“stimuli” for the survey) with clients
- Management of the logistics of this material (if face to face interviews)
- Collaboration with panel suppliers / interviewers agencies
- Monitoring of timings & costs
- Data analysis
- Writing of reports & recommendations for the clients

- Monitoring of the implementation of qualitative & quantitative market surveys as part of the development of new products
- Assistance to the European Aircare Marketing Team for analysis of results (multi-cultural relationships)

- Implementation of special offers (especially on-packs discount coupons in collaboration with factories for tests in the production line)
- Implementation of packaging changes (in collaboration with design agencies & the legal department)