William Quirke

For a group of specialised retail stores
-Defined marketing specifications for the new range of customer loyalty cards and cobranded credit cards
-Optimised the multichannel relationship marketing program (profitability analysis and recommendations)

For a software services company
- Defined and implemented a sustainable development strategy
>Benchmarked comparable software services companies
>Conducted interviews with company managers (from the CEO to the HR director), the competion and the company's major clients, to identify relevant SD drivers for the company
>Organised workshops with the company's top management to validate their implementation
>Défined the SD roadmap for the next 3 years

For a mutual insurance company
-Defined a strategic marketing plan
>Identified key marketing issues
>Redesigned the company’s marketing mix covering the insurance and banking activities
-Deployed a new banking offer
>Defined a product launch strategy for the new banking offer
>Assisted in the integration of the project into the company’s global development strategy

7 month internship

3 month internship
Global deployment of packeged offers in cryogenics for food processing : market research, definition of Air Liquide's offer.