Xavier Castan
Conseil en stratégie Internet et e-Business, Freelance
Over 10 years on Internet and Intranet project management.
Last projects:
- IGN (functional design of portal and associated sites)
- Nexans (functional design of Intranet)
- Nexans (functional design of Internet layout - project management)
Compétences
- eBusiness : strategy building, project management, media planning
- Web design : User Centered Design (Axure prototyping), User Experience
- Training : online Marketing
62 contactsWorking with clients to develop their Internet project :
- Business strategist
- Project management
- User Centred Design (IA, prototyping,...)
- User Experience (users tests, focus,...)
Domains of activity: eCommerce, health and insurance, B2B communication, Intranet.
2010 - 2011In charge of launching healdth information website (Priorité Santé Mutualiste).
- Project management
- Overview of User Centered Design
- Client for IT development (CMS : Jalios)
2008 - 2010- eBusiness consultant :
. eStratégy : online strategy building, KPIs and dashboards definition, strategic monitoring
. eCommunication : corporate communication, online promotion strategy, brand notoriety management
. eMarketing : B2C/B2B eCommerce strategy, multi-channel monitoring, online sales management, workshops and training management
- Marketing and sales management :
. Creation of new products and solutions
. Clients' online strategy support
1997 - 2001Management controller in charge of BUs for national networks then IS division