Yann Caillaut

- Business set up project of a building company specialised in ecological and low energy wood houses in the Touraine region, in association with a major actor in the wood construction market (dealership or franchise company)
- Partnership with CNRJ Construct (Belgium), in order to develop and market a unique turnkey concept of small positive energy ecodistricts proposed to local authorities and private property developers
- Partnership with Le Drein Courgeon (France), in order to set up a private house building business in the Touraine region for individual customers
- Preliminary work to establish the structure: contractual agreement, business plan, launch schedule, communication planning, financial arrangement…
- Prospecting and commercial development of target markets (individual customers, local authorities and property developers)

# Peugeot Products & Markets Division #

- Development of the European pricing strategy for the Peugeot 308 SW, 3008 and 5008 projects representing 300 000 vehicles and a 4 billion euro turnover per year
- Competitor analysis and target product/price positioning definition and follow-up
- Driving of the margins guaranteeing the best balance between target positioning, unit margins, sales incentives and volumes
- Definition and negotiation of the range launch prices for European markets
- Interface between the Project, Product Strategy and Finance Divisions of the Group and Peugeot Sales Departments

# Peugeot Customer Marketing Division #

- Definition of a global and multi-channel strategy of customer contact management for the Peugeot Brand (40 countries)
- Design and delivery to the foreign subsidiaries of a complete tool kit describing the adopted strategy and the organisation, processes and tools to be implemented locally
- Development and international deployment of a preconfigured CRM tool (Eastern Europe, China, Portugal)
- Assistance and consulting to Peugeot Marketing and After-Sales Managing Directors of foreign subsidiaries and importers regarding the creation and the optimisation of their Customer Relationship Departments
- International coordination of the customer relationship department activity: process homogenization, best practice deployment, team training, centralised reporting

# Peugeot European Customer Contact Centre #

- Implementation of e-mail activities in a multichannel customer contact centre of 200 positions receiving customer information requests and claims from 7 European countries (15 m€ budget / e-mail activities: 10% of the global activities)
- Definition of Peugeot customer relationship policy: charter, scripts, e-mail templates…
- Management of the French platform (5 people) after the implementation: daily management of production, quality control, coaching, training, creation of new services…
- Implementation of a call assistance activity for www.peugeot.fr visitors
- Internal and external communication of the customer contact centre: catalogues, newsletters, flyers, Intranet communication, video…

- Competitor analysis and positioning of the Peugeot range in Hungary
- Peugeot 406 (phase 2) and 607 commercial launches: advertising campaign, direct marketing, dealer seminars, press test drive, kick-off meetings, salesforce training…