Yvan BOUDILLET

v:escapeXmlAttribut(profileItem.fullName)

Directeur Stratégie Consommateurs, Warner Music France

Paris, France

This is a preview of Yvan BOUDILLET's profile

Sign up to view their full profile

Please enter your first name.v
Please enter your last name.v
vInvalid email address
vYour password must contain at least 3 characters

Viadeo, where professionals meet.

Your networkConnect with professionals and get social.

Your CareerShowcase your expertise and find your dream job.

Your BusinessPromote your brand and grow your business.

You may also view this profile in French

His background

  • Today
    2014
    2011

    Director, Digital Marketing

    5001-10,000 employees

    Leading Consumer Strategy, Digital Content Management and Media Buying Online & Offline, managing a team of 7 people

    - Oversee Consumer Insights & Market research

    - Supervise CRM activities including recruitment, multichannel push campaigns and direct-to-fan loyalty programs

    - Lead internal web design team dedicated to create & monitor artists sites, applications, pages & digital content for Earned, Owned and Paid Media

    - Conceive & execute direct to consumer monetization strategy: drive D2C sales online for digital & physical products , develop affiliation programs with digital retailers incl. iTunes, Amazon, Fnac

    - Manage Media Buying for online & offline advertising (web, mobile, TV, catch up, radio, print) and lead negotiation with key Media groups

    - Advise Digital Marketing & Conversion best practices, working with A&R / Marketing / Sales leads (SEM, SEO, Display, e-CRM, Social Media) and lead implementation of performance analytics & dashboards

    - Localise and execute global innovation programs & digital products experimentations
  • Today
    2011
    2007

    Head of Digital Business Development

    5001-10,000 employees

    - Lead and execute local digital business development and sales strategy to drive revenue growth
    - Negotiate digital distribution contracts with digital service providers (mobile, fixed line, IP TV): download & streaming, VOD, subscription and ad-supported models, mobile applications
    - Monitor revenue forecasting, evaluate models and account performances with analytics based on usage and sales data
    - Drive special operations and partnerships with digital clients: co-branded advertising, CRM campaigns, UGC initiatives, live acts online broadcast, affiliation programs
    - Negotiate one-off deals and strategic partnerships with device manufacturers: customised embedded content and services, artist endorsement, sponsoring
    - Manage direct to consumer strategy: implement with third parties mobile and web digital distribution facilities, monitor P&L, lead experimentation of mobile rich media artist channels and applications
  • Today
    2007
    2005

    Mobile Music Manager

    5001-10,000 employees

    - Manage marketing and sales through mobile distribution channels (audio download, ringtunes, radio & video)
    - Key account for mobile clients including Mobile Service Providers, Wireless Carriers, MVNO and Mobile Handset Manufacturers
    - Develop special product lines and music related services for mobile
    - Develop new revenues and CRM through mobile direct to consumer services and mobile advertising
    - Negotiate music preloaded deals with handsets manufacturers
    - Manage R&D project on mobile rich media application for live concert video broadcast
  • Today
    2005
    2004

    Business Developer

    - Building and negotiating B2B partnerships with Telecom Operators (Vodafone, Orange, Meditel), Digital Service Providers (Lagardere Active, Fnac), Handsets Manufacturers, Media (Press, Web, Radio, TV)
    - Develop strategic technology partnerships with mobile operators for mobile multimedia portals building and ARPU optimization
    - Licensing, Content Acquisition and Partnerships with rights owners in Music, Gaming, Video, Sport, Brands
  • Today
    2003

    EMEA Non-Retail Sales Director Assistant

    1001-5000 employees

    - Coordinate EMEA Non-Retail operations(preloaded content, brand licensing, premium downloads) with 14 subsidiaries: provide marketing tools, manage products customization and localisation, collect and analyse reporting data
    - Monitor EMEA Non-Retail Sales Dashboard update
    - Develop marketing toolkit and studies
  • Ecole de management Audencia

    Cultural & Multimedia Industries Management
  • , Hamilton, Ohio

    Miami University

    Marketing, Leadership, Ethnomusicology

Please sign up to view Yvan BOUDILLET's full profile.

SIGN UP

His skills

  • Artiste
  • Stratégie Consomateur
  • Partenariats stratégiques
  • Musique
  • Marketing
  • Management
  • Licensing
  • Internet
  • Innovation
  • Digital
  • CRM
  • Business development
  • Telecom

His languages

  • French
    ****Mother tongue
  • English
    ****Bilingual
  • German
    **Intermediate**
  • Spanish
    **Intermediate**

    His hobbies

    Music Cinema Travels

    His activity on Viadeo

    Recent contacts
    Pierre-Etienne Aurousseau
    Nathalie Grava
    Isabelle Muller
    Cécile Belin

    People who viewed this profile also viewed: