Directeur Stratégie Consommateurs, Warner Music France

Paris, France

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His background

  • Today

    Director, Digital Marketing

    5001-10,000 employees

    Leading Consumer Strategy, Digital Content Management and Media Buying Online & Offline, managing a team of 7 people

    - Oversee Consumer Insights & Market research

    - Supervise CRM activities including recruitment, multichannel push campaigns and direct-to-fan loyalty programs

    - Lead internal web design team dedicated to create & monitor artists sites, applications, pages & digital content for Earned, Owned and Paid Media

    - Conceive & execute direct to consumer monetization strategy: drive D2C sales online for digital & physical products , develop affiliation programs with digital retailers incl. iTunes, Amazon, Fnac

    - Manage Media Buying for online & offline advertising (web, mobile, TV, catch up, radio, print) and lead negotiation with key Media groups

    - Advise Digital Marketing & Conversion best practices, working with A&R / Marketing / Sales leads (SEM, SEO, Display, e-CRM, Social Media) and lead implementation of performance analytics & dashboards

    - Localise and execute global innovation programs & digital products experimentations
  • Today

    Head of Digital Business Development

    5001-10,000 employees

    - Lead and execute local digital business development and sales strategy to drive revenue growth
    - Negotiate digital distribution contracts with digital service providers (mobile, fixed line, IP TV): download & streaming, VOD, subscription and ad-supported models, mobile applications
    - Monitor revenue forecasting, evaluate models and account performances with analytics based on usage and sales data
    - Drive special operations and partnerships with digital clients: co-branded advertising, CRM campaigns, UGC initiatives, live acts online broadcast, affiliation programs
    - Negotiate one-off deals and strategic partnerships with device manufacturers: customised embedded content and services, artist endorsement, sponsoring
    - Manage direct to consumer strategy: implement with third parties mobile and web digital distribution facilities, monitor P&L, lead experimentation of mobile rich media artist channels and applications
  • Today

    Mobile Music Manager

    5001-10,000 employees

    - Manage marketing and sales through mobile distribution channels (audio download, ringtunes, radio & video)
    - Key account for mobile clients including Mobile Service Providers, Wireless Carriers, MVNO and Mobile Handset Manufacturers
    - Develop special product lines and music related services for mobile
    - Develop new revenues and CRM through mobile direct to consumer services and mobile advertising
    - Negotiate music preloaded deals with handsets manufacturers
    - Manage R&D project on mobile rich media application for live concert video broadcast
  • Today

    Business Developer

    - Building and negotiating B2B partnerships with Telecom Operators (Vodafone, Orange, Meditel), Digital Service Providers (Lagardere Active, Fnac), Handsets Manufacturers, Media (Press, Web, Radio, TV)
    - Develop strategic technology partnerships with mobile operators for mobile multimedia portals building and ARPU optimization
    - Licensing, Content Acquisition and Partnerships with rights owners in Music, Gaming, Video, Sport, Brands
  • Today

    EMEA Non-Retail Sales Director Assistant

    1001-5000 employees

    - Coordinate EMEA Non-Retail operations(preloaded content, brand licensing, premium downloads) with 14 subsidiaries: provide marketing tools, manage products customization and localisation, collect and analyse reporting data
    - Monitor EMEA Non-Retail Sales Dashboard update
    - Develop marketing toolkit and studies
  • Ecole de management Audencia

    Cultural & Multimedia Industries Management
  • , Hamilton, Ohio

    Miami University

    Marketing, Leadership, Ethnomusicology

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His skills

  • Artiste
  • Stratégie Consomateur
  • Partenariats stratégiques
  • Musique
  • Marketing
  • Management
  • Licensing
  • Internet
  • Innovation
  • Digital
  • CRM
  • Business development
  • Telecom

His languages

  • French
    ****Mother tongue
  • English
  • German
  • Spanish

    His hobbies

    Music Cinema Travels

    His activity on Viadeo

    Recent contacts
    Pierre-Etienne Aurousseau
    Nathalie Grava
    Isabelle Muller
    Cécile Belin

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