Yves Puddu
Directeur Developpement International Groupe Mr.Bricolage, Groupe Mr.Bricolage
I`m currently International Expansion Manager at Mr. Bricolage Group , DIY retail industry
Previously I was worked from 2007 to 2010 in cabinet Implantaction expert in international commercial strategy, based in Tourcoing, in France and abroad, mainly in Europe, CEE area, Central Asia, the Middle East & Maghrebat . Prior, from 2003 to 2007 at Rudder Upward, retail international development agency.
From 1992 to 2003 I was the Country manager of Central-Eastern Europe at Vivarte Group . At Vivarte Group, I was responsible for coordinating, managing and developing the subsidiaries.
I Have more than 15 years of experience in the Retail industry, including network implementation, brand positioning, companies negotiations and subsidiaries and stores openings (70 stores openings).
Prior to that, I was a Store Director at Casino and Comptoirs Modernes (Carrefour subsidiary) from 1982 to 1992.
157 contactsMission: Increase the performances of the partners abroad and to define the strategic orientations of the policy of the group in international activities
- Propose and develop the policy of the group in international area
- Improve the external growth of the group
- Optimize the value of the participations of the group abroad
- Analyze and follow the financial aspects of the projects
- Be a support for the international partners
- Propose actions plan specific and adapted for every partner
- Federate the teams around the project of the group
2007 - 2010I cover more specifically: Spain, Switzerland, Austria, Croatia, Hungary, Poland, Czech Republic, Romania, Russia, Serbia, Slovenia, Ukraine, Moldova, Bulgaria, Ukraine, Kazakhstan
Files : Klépierre, Ségécé, Mayland, Valeres Holding NV, Dyland investors, CBRE Investors, Jennyfer, GLG councils group, Hôtel Accor, Club Med.
- Work with different distributors in food or DIY sectors. But I also accompany and advice distribution brands (suburb or downtown), retail parks, companies involved in shopping centres and shopping malls, private and institutional investors, developers, master franchisees, retailers on various operations.
- Gathering the experience of operator with the knowledge in competition and consumer trends analysis of the company.
- Enhance skills and local culture with approach and the rigorous analysis in order to better adapt to the patterns of consumption and local customs.
- Support the international companies in helping the decision: development, potential study per countries, analysis and market economic approaches in terms of products, selection of the best sites with a view to optimal positioning, typology distribution and partnership best adapted to the country, assets recovery for any expansion project, investment, land research, and political lobbying in some countries where we have our entries.
2003 - 2007Rudder Upward : external international operations – international new markets development – transformation
Files : Alain Weiz, Codinfo, Sépia, Solution-Accord ECE, LPPV, Penthievre finances, Banexi, Bex M, GLG Councils group, Macasar CLTG
- Improvement of efficiency through standardisation, get aware the full scope of services provided and activities carried out.
- Support to create a clear picture of the market place, competitors, define the international direction. Conceive Business model across Balkans, South - Central and Eastern Europe - Russia - Ukraine
- Definition of the main operation development according to the
companies Strategy Practice work side with international team to define the direction, to clarify issues, to deploy resources, logistic, franchising across south and Eastern Europe
1998 - 2003VIVARTE GROUP : textile – shoes – sport
Central-Eastern Europe - CEO
Coordinated, managed and developed the subsidiaries
Countries : Hungary, Poland,Czech Republic, Slovaquia
Turnover 77 million €, 80 pos,
680 employees . Net result: + 50% in 3 years
- Defined and implemented development networks across
countries
- Set up operational management including central purchasing department, commercial, financial, marketing & concept, human
resources, logistics
- Defined collections, specific for each country and implemented
strategies/marketing positioning «value for money» Ensured
profitability while simultaneously growing the network
- Piloted expansion, property negotiation Negotiated Central Europe frame contracts (logistics, consultants…)
1995 - 1998Brands : la Halle aux Chaussures-Chaussland-Shoes Paradise
Designed and set up a human resources policy in order to develop individual and team competencies in a decentralized organisation
550 pos, 3500 employees
- Defined social aspects and policies of the strategic business plan from a mid- long term perspective
- Implemented an organisation by «category management» in the area of HR, HQ back office, warehouses and regional functions,
enhancing the mobility of employees
1992 - 1995Brand : « la Halle aux Chaussures »
Deputy Sales Director
150 million €, 170 POS, 800 employees
- Achieved 9% growth in a flat market, defined and implemented
commercial and operations strategies
- Decisions on investments, opening of new POS, works, suppliers
1987 - 1992Comptoirs Modernes subsidiary
- Regional Head of Purchasing Fresh products- Supermarket Manager
- Hypermarket - Supermarket Manager (Igualada, Spain - 6000 sqm - 70 empl.)
1982 - 1987Casino supermarket subsidiary
- Cafeteria Manager (Narbonne, France - 25 employees)
- Trainee, junior, senior Cafeteria Assistant Manager