Fadéla HAMZA

Job Purpose

After two years of working exclusively on offline catalogs, for the past year my challenge has been to manage the product strategy on a multichannel basis in order to reinforce our online positioning. As team manager, I am responsible for collection pricing and multichannel merchandising. My job is to place the right product in the right location at the right price/offer for the right customer.

Scope

- Price Control & Buying Budget Management
o Propose pricing policies based on market benchmarks as well as financial KPIs (e.g. currency evolution, discount budget management, VAT evolution, etc.)
o Control profitability on various levels (e.g. product, boutiques, market, target, brand, etc.).
o Adapt the annual global budget (80M€) to purchase forecasts based on historical data and seasonal objectives.

- Product Merchandising Policy
o French team contact for collection design sales and promotion strategy.
o Develop and launch integrated, multichannel & multitarget print, catalog, web and direct marketing campaigns.
o Conceptualize and orchestrate local product campaigns that effectively reinforce and build brand image.
o Perform ongoing strategy evaluation and market research to identify and capitalize on unmet market needs ahead of the curve.
o Manage website product display strategy (e.g. internal search and ranking policy, etc.) and oversee technical improvements.

- Team Management
o Oversight of and responsibility for a 3-member merchandising team.
o Annual assessment of qualitative and quantitative team member performance.
o Regular follow-up of the achievements.
o Training.
o Personal development meetings.

Achievements

- Enhanced the web portal to include multichannel communication and a change of emphasis from production to product placement orientation.
- Assisted in the development of a commercial plan that highlights product-driven communication.
- Expanded the number of catalogs and animations to reflect seasonal needs and to meet specific targets.

Job Purpose

As part of a one year internship, I assisted the product manager in all aspects of collection creation for two women’s boutiques. Initially, I worked with over thirty external national brands to build the Junior Brands collection (e.g. Levi’s, Pepe Jeans, Adidas, Converse, Roxy, etc.). Following this, I worked on the Redoute brand Tipster.

Scope

- Creating a collection plan
o Defined/redefined the brand positioning and strategy subject to Board approval.
o Devised a collection plan at a specific product category level based on market needs.
o Collaborated with stylists in collection design.
o Assisted the product manager in budgeting matters (e.g. purchase prices, sales forecasts, etc.).

- Coordinate the product development with internal departments
o Briefed the communication department.
o Prepared the product files for buyers & suppliers and track the samples until final production approval.
o Oversaw pattern creation with model makers and models.
o Forwarded the initial orders to logistics managers and tracking for restocking.
o Ensured quality with regular pickings and back order rate follow-up
- External brands management
o Visited brands to evaluate their collection and seasonal strategy.
o Listed products within a brand collection.
o Placed orders, briefed the communication department, and guaranteed the measurements reliability compared to internal size guide.
o Finalized all aspects of external brands’ legal contracts.

Job purpose:

Helped the company to develop its ready-to-wear and shoe businesses.

Scope:

- Maintained the highest standards of housekeeping
- Assisted in maintaining the company standards to maximize sales
- Greeted, served and advised clients, giving the best service possible at all times while introducing additional and alternative sales
- Was fully conversant with the product range including product care, stock availability and after-services offered
- Was proficient at creating and updating files and developing a client referral book
- Was aware of the company policy on special deliveries, customer complaints, returns and exchange procedures
- Registered all relevant transaction details into a database