Gaëlle Ferrere

This online store is specialized in second-hand branded clothes for children. I participated to creating a new brand identity and to redesigning completely the website. I was in charge of:
Creative brainstorming (new logo, website design and features)
Preparation of the "Back to School" campaign (edition of press release, newsletter)
Prospection to find new partners (emailing, phoning, visit on the Playtime trade show in Paris)
Blogging (redaction of articles about child fashion trends) and community management

In the headquarters of this company specialized in professional travel and congress organization, I collaborated to the Destination Management Company department (DMC). My missions included:
Congress organization (customer service, sponsorship prospection, logistics)
DMC projects (suppliers prospection, services booking, project monitoring)
Accompanying foreign groups (until 15 people) during their journey in Barcelona

I was in charge of a stand for samples distribution on the Coca Cola Gaming Tour
I participated to fancy dress commercial activities for the 150th anniversary of the city of Nice, including distribution of the event timetable and information to the tourists

Under the artistic direction of the fashion designer Jose Castro (member of the “Fédération Française de la Couture”), this design studio realizes free lance works at an international level for companies such as Chupa Chups, Desigual and Bershka, and also develop the brand “Jose Castro” (winner of the best collection award in Cibeles Madrid Fashion week in September 2009).
Event management (fashion show in Madrid Fashion Week, product presentations, conferences)
In charge of the showroom (orders and press enquiries monitoring, shipping, inventory)
Communication (press reports, clipping, creation and management of the Official Facebook Page)