Adel AZIBI

· Catalog Maintenance: Ensure the correct product mix is offered to the clients. Maintain an up to date product offer with latest launches, best sellers and with a healthy level of stock both at warehouse and client level.

· Forecast: Responsible for sales forecast of complete assortment to be in line with sales target and work closely with purchasing manager to make sure inventory levels is kept following standards.

· Sales follow-up: Implement an accurate document to follow up on sell out results, animations and promotional activities per client in order to maximize investment.

· Local Market: Be the liaison between brand and local market distributors, to ensure brand image is kept correctly in the different countries and the proper media support is provided.

· Marketing Plan: Implement launches strategy together with commercial team. Organize adapted marketing plan per client, taking into consideration, PAX profile, brand awareness and local market actions.

· Client presentations: Involvement with commercial team to provide them with the right tools and information to present to the corresponding clients.

· Develop Travel Retail Exclusives: analyze TRE market for YSL, current competition and brand offer, work together with TR Europe and Asia to exploit the potential of travel retail exclusives sets in the Americas. Analyze profitability, production timeline and correct sets with attractive savings are offer.

· Airlines: create an adapted offer for airlines listings. Focus on best sellers, brand position in corresponding countries, price competitiveness and sales monitoring.

· Local Markets in Paraguay, Bolivia and Central America: Strength the image of the brand in the present local markets, provide marketing support and maintain constant communication, follow-up different media plans per country.

Aide à la gestion opérationnelle des projets (lancements, animations, PLV...)
Implication dans l'organisation des tournées: Participation au lancement commercial d'Idole d'Armani
Développement des outils de vente (fiches techniques, book de formation...)
Analyse de marché (NPD)
Organisation d'opérations street & point de vente (échantillonnage, session découverte parfums)
Préparation des campagnes d'affichage (optimisation de la charte graphique, brief et suivi imprimeur)

Recherche de partenariats locaux et vente par téléphone d'espaces publicitaires

Analyses chiffrées mensuelles des panels à partir des données NPD
Développement des nouveaux projets 2008/2009: recherche de concepts, technologie...
Participation au lancement du fond de teint Nude et de la gamme Dior Bronze 2008
Élaboration des outils d'aide à la vente (merchandising, échantillonnage...)

Participation proactive au développement de nouveaux produits en coordonnant divers acteurs internes (Achats, PLV) et externes (agences, parfumeurs, fournisseurs...)
Participation au lancement du nouveau parfum féminin Black XS pour elle
Mise en place d'animations (gifts, coffrets...)
Développement d'un plan média pour l'Amérique Latine sur Black XS
Veille concurrentielle: tournée terrain et consolidation de panels
Participation à l'organisation du Plan Marketing et des réunions internationales

Conseil clients, vente
Merchandising, suivi des clients