Ahmed BENNIS
Business Development Director, INVEST IN MOROCCO – France
Diplômé des Hautes Etudes Commerciale (HEC) et titulaire d’un Master en Management International, j’occupe actuellement le poste de représentant officiel et directeur de développement de l’Agence Marocaine de Développement des Investissements.
Après avoir accumulé plusieurs expériences en tant que cadre dirigeant dans le secteur des services financiers en Europe et à l’International chez NEC Computers International, FlexFinance (Oracle Partner) et Thomson REUTERS, puis en tant que chef d’entreprise dans le secteur de la cosmétique biologique et le développement durable, J’ai eu la possibilité de m’ouvrir à des cultures et des civilisations différentes et très enrichissantes.
Natif de Casablanca et très attaché à la Belgique, j’ai eu le plaisir de résider dans plusieurs pays : France, Luxembourg, Royaume unis, Arabie Saoudite, Dubaï…
Aujourd'hui, j’accompagne les projets d’entreprises à destination de la rive sud de la méditerranée en particulier sur le Maroc..
20 contactsDeployment of the government strategy in investments development.
- Implementation of business development strategy which aims to attract major investments projects in the sectors of: Automotive, Electronics, Aerospace, Outsourcing, Energy …
- Establishment of large industrial projects through a designed approach of support
- Development of Alliances and partnerships with global Enterprises and organizations
- Representation of the Moroccan government at top international exhibition and committees
- Investments projects assessment and evaluation
- Coordination with top level Moroccan public and private organization
2009 - 2010Business start-up, market penetration and strategic alliance with major pharmaceutical company
Company whose philosophy is based on fair trade and sustainable development through the establishment of partnerships in upstream and downstream of the sales process :
- Partnership with agricultural cooperatives in emerging countries ;
- Strategic alliance with a notorious laboratory specialized in research and development ;
- Deployment of Sales & Marketing policy ;
- Partnership with the Belgian Government and the “Agency of Economic Stimulation” through a pilot project of strategic intelligence implementation within SMEs
2007 - 2009Development and implementation of new sales approach in addition to an executive engagement in project management.
Sales process strengthened by the integration of the following business lines:
- Lead generation process focused on the prospects identification & qualification ;
- Business opportunities management through specific go to market approach ;
- Account and relationship management: deal closing, up & cross selling ;
- Executive level involvement in the steering committees ;
- Tasks definition and assignment of the functional and technical consultants ;
- Organizational leadership: training, team building…
2004 - 2007Creation and implementation of the indirect sales strategy through partnership agreements in the regions of Middle East, Asia pacific and North Africa.
Installation of distribution network as part of joint partnership in sales, presales and projects implementation. It involves :
- Management of the business opportunities: sales presentation, product demonstration, RFP & RFI responses.
- Distribution channel animation: Training, sales and presales support…
- Optimization of resource’s allocation in each phase of the sales process.
- Profit maximization with regards to the reduction of the costs incurred.
2002 - 2004Extension of the distribution network and launch of the B to C range of products in the Middle East & North African region.
Mission whose business lines are focused on:
- Definition of business objectives and execution of sales strategies ;
- Management of the sales cycle
- Implementation of marketing and communication plan in cooperation with distributors ;
- Management of the sales staff through training program, team building ...