Albane RUMÉ

- Driving CRM strategy across Europe for the EA Monthly Newsletter.
Implementation of Dynamic content, animated video within the email and testing strategy development (Subject line & Day testing) in order to improve overall results:
+ 16% Open Rate versus last year, +40% Click Rate thanks to the flash video.

- Management and day to day support of the EU markets in the implementation of all CRM online marketing activities.

- Email creative development of EA gold titles (The Sims3, Medal of Honor, Need For Speed, EA Sport Active franchises…).
Brief to the creative agency and follow-up with and the Product Managers.

- Working closely with the IT and Data Analyst to define the best audience.

- Manage Newsletters and product emails deployment by briefing the Email Service Provider and coordinating European territories approvals.

- Provide performance review analysis to the stakeholders concerning the key titles and the Generic Monthly Newsletter.

- Official Honoree, 2010 Webby Awards for the first campaign managed (Spore Newsletter).

- During the sale’s collection period: participation in the collection presentation, daily sales analysis to anticipate the purchase, weekly sales report, creation of a newsletter concerning the line updates sent to the agents.

- Preparation of the new collection: analysis of the previous collection and the key products, agents feedback sum up.

Product orientation:
- Marketing studies, benchmarking, tendency research, prototype tests in shops.
- Definition of new strategies axes to construct collections.

Communication orientation:
- Development of operational tools for the sales team.
- Web-management: Updates and improvement proposals of the website.

- Training and management of two trainees during six months.

Creation of decisional tools synthesizing information about Rolex’s ambassadors, with an aim of consolidating this relation and of defining the future strategy.

Study of the Numerical Distribution of the child welfare products on the French territory.
Sale staff collaboration.

Quality feasibility study to find sponsors and to study the establishment of an events department. Result obtained: agreement with FNAC.