Alexandre RICHARD

03.10 – present: CLM BBDO
Role: Senior International Strategic Planner
Accounts: HP worldwide (print division), Emirates, Aviva, Carla Bruni Fundation against AIDS

A bit more on my role: drives strategic thinking 360° for HP across Europe , works alongside global lead agency Goodby Silverstein (San Francisco) to develop consistent worldwide campaigns, centralizes thinking amongst strategic regional leads of the BBDO global network.

Accomplishments: launched the HP ePrint technology worldwide resetting the industry standards and codes with the first web-empowered printers, developed a tv & web entertainment program to promote HP technology, won the Carla Bruni pitch.

10.06 – 03.10: TBWA Paris
Role: International Strategic Planner
Account: Nissan Europe

A bit more on my role: member of a team of 3 planners, in charge of driving strategic forces across Europe with a variety of sister agencies. Worked on the entire brand portfolio, with leadership on the Nissan Cube.

Accomplishments: reset the brand overtime from a 4x4 specialist to a crossover brand, launched 14 international campaigns, launched the first electric car in the world (Leaf), set up 2 Disruption Days, built a Gold Euro Effie for Nissan Qashqai, and brought to life multi-award winning campaigns like Cube “Symmetry sucks”.

03.06 – 10.06: DDB Paris
Role: intern within the planning department
Accounts: Audi, Lipton, Rugby World Cup, Johnson & Johnson

A bit more on my experience: worked alongside senior planners to launch Evian Affinity products, drove Audi’s effort to further enter the luxury world, set up the global comms plans for the rugby world cup, and launched DDB worldwide’s trend analysis tool Trendwatching.

09.03 – 06.04: Zimmerman Florida (USA)
Role: intern within the media and account departments
Accounts: AutoNation (automotive dealership), Lennar Home Builders

A bit more on my experience: worked successively in the media department to set up media deals with partners, and the account department to implement campaigns for auto dealerships.